That Viva Bow Bag moment
The bow is a motif that ties Ferragamo to its past, gives context to its present and offers infinite opportunities to be explored in the future
Youthful, modern and versatile, the Viva Bow bag by Salvatore Ferragamo is the latest addition to the Viva family. Continuing Ferragamo’s heritage of innovation, this “it” bag updates the design language of the past to articulate it for the future. The result is a design both timeless and of its time: a contemporary classic.
The Viva Bow bag is born from the success of the Viva shoe, which was launched in 2019. Like the Viva Bow bag, that shoe was designed by creative director Paul Andrew to reflect the aesthetic lineage of the house by referencing the classic Vara, which was created by Fiamma Ferragamo and launched in 1979.
The bag is designed both to complement and elevate the Viva shoe, and shares the key decorative motif of a modernised update of Vara’s iconic grosgrain bow. That bow is presented in lightly padded soft nappa leather with a lacquered clasp both coloured to match the body of the bag, and serves to mark the magnetic closure position of the bag as well as echo the family ties of Ferragamo’s design heritage.
Presented initially in two sizes, the bag features two roomy compartments and a matching detachable leather strap edged with a tonal painted metal chain that allows it to be worn from the shoulder, cross-body, low from the hand or as a clutch. While geometrically distinct, the bag’s fabrication in softly cut leathers featuring same-colour stitching — as well as that same-colour bow — transmits a subtle and modern informality.
According to Andrew, “The bow is a motif that ties Ferragamo to its past, gives context to its present, and offers infinite opportunities to be explored in the future. I’m excited to see how our Ferragamo family will play the already well-received Viva shoe against the Viva Bow bag — whether matching, complementary or contrasting, the choice of colour and fabrication combinations that can be played between the two categories is kaleidoscopically broad.”