Loewe’s plant-based scents to love
Based on Anderson’s inspiration, Loewe’s in-house perfumier Nuria Cruelles interprets 11 plants essences: honeysuckle, beetroot, juniper berry, tomato leaves, coriander, liquorice, scent of marihuana, luscious pea, oregano, cypress balls and ivy
While the world is keeping safe at home, fragrance has become a solace that offers a sense of calmness during these dark times.
Spanish luxury fashion house Loewe presents a new range of home scents that bring the essence of the vegetable garden.
The new collection of home scents is inspired by the meticulous recordings of plant life by artists who were moved by the Age of Discovery: the cyanotypes of algae by the British artist Anna Atkins, the illustrations of exotic South American flora by the Spanish explorer Mutis and the work of Kazuma Ogawa, who pioneered photomechanical printing as a means to document the flowers of Japan.
Based on Anderson’s inspiration, Loewe’s in-house perfumier Nuria Cruelles interprets 11 plants essences: honeysuckle, beetroot, juniper berry, tomato leaves, coriander, liquorice, scent of marihuana, luscious pea, oregano, cypress balls and ivy.
Each essence is expressed in candles, wax candleholders, home fragrances, rattan diffusers and soap.
The hand-crafted ceramic candles are inspired on Greek drinking vessels from the 5th century BC. The wax is derived from natural ingredients.
Jonathan Anderson has collaborated with the
Franco-Swiss photographer Erwan Frotin to illustrate the home fragrance range’s packaging. Each packaging has been symbolized by the scent’s plant’s flower and color. Anderson surmises, “There is an intimacy and a coziness, but also a celebration of the natural world, to these candles that I find both timely and timeless.”
The Home
Scents have been launched this month. In the Philippines, Loewe is exclusively distributed by Stores Specialists Inc. and is located at Shangri-La Plaza Mall East Wing.