Daily Tribune (Philippines)

NATURAL IS A MOVEMENT

The skincare brand claims to harness 100 percent natural key ingredient­s through eco-friendly and gentle extraction methods — an essential process to preserve its actives

- BY RAYE SANCHEZ @tribunephl_raye (@biotenphil­ippines).

It took some time for most Filipinos to catch up with the rest of the world when it came to embracing the benefits of skin enhancemen­ts and treatments. Thanks to the efforts of a few local dermatolog­ists, acceptance came at last and now both cosmetics and skincare brands boom with new products that indicate various claims of skin maintenanc­e and enhancemen­t for people to try. While it’s a hit and miss at times, there are also foreign brands that take time to study the requiremen­t of Filipino skin.

Enter Bioten, a European brand that harnesses the power of nature to provide high-performing products for all ages and skin types.

The skincare brand claims to harness 100 percent natural key ingredient­s through eco-friendly and gentle extraction methods — an essential process to preserve its actives. Each Bioten product is dermatolog­ically tested and enhanced with advanced moisturizi­ng agent platforms, the latest skin health guarding actives and upgraded anti-aging complexes that guarantee effectiven­ess.

Both green and pink lines contain prebiotics that increase the good bacteria and retain a healthy balance in the skin.

The brand’s launch in the country introduced Bioten Skin Moisture with two variants: Normal/ Combinatio­n Skin and Dry/Sensitive Skin.

The green line or the normal/combinatio­n skin variant contains Quince extract that contains a high percentage of polysaccha­rides. The range includes a Face Cream (P349/50ml), Cleansing Gel (P349 200ml) and Micellar Water (P349/400ml). Meanwhile, the pink line or the dry/sensitive skin variant contains Saffron which is a powerful antioxidan­t and helps increase skin elasticity. The range includes a Face Cream (P349/50ml), Cleansing Milk (P349/200ml), and Micellar Water (P349/400ml, P99/100ml).

Both green and pink lines contain prebiotics that increase the good bacteria and retain a healthy balance in the skin. The skincare products also have Hydronutri­ent 24H, an advanced moisturizi­ng complex combining the purity of natural ingredient­s with science to provide long-lasting hydration.

With this skincare line and the brand’s philosophy “Caring for Nature, Caring for You,” consumers need not worry whether what they’re putting on their skin really does the job or not. Bioten’s dependency on the power of all things natural establishe­s it as a brand that prioritize­s efficiency and sustainabi­lity. Bioten Skin Moisture is available at Watsons, The SM Store and online on Amorfia and Lazada. Follow Bioten on Facebook (Bioten Philippine­s) and on Instagram

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 ??  ?? PRIORITIZE not only beauty, but also efficiency and sustainabi­lity.
PRIORITIZE not only beauty, but also efficiency and sustainabi­lity.
 ?? PHOTOGRAPH­S COURTESY OF BIOTEN ?? NATURAL ingredient­s combined with science provides long-lasting hydration.
PHOTOGRAPH­S COURTESY OF BIOTEN NATURAL ingredient­s combined with science provides long-lasting hydration.

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