NEW ONLINE ENTERTAINMENT CHANNEL
In a groundbreaking move to further expand its digital footprint and engage shoppers, Puregold shall use Facebook and YouTube to house its own program offerings aimed at bringing entertainment that caters to a wide variety of interests
Challenging and trying as the times may be, it is probably in our nature to try and find something to lift our spirits. Whether it’s getting busy with newfound hobbies, reconnecting with friends or simply binge-watching movies, it’s about finding that pleasant diversion to hope that better days will come soon.
Puregold recognizes this sense of hope as it continues to look after the Filipino’s welfare amid these uncertain times. As online consumption grows due to the “stay home” lifestyle, Puregold wants to further reach out to the public.
It is going beyond being a retailer, as it explores bringing entertainment to Filipinos.
In a groundbreaking move to further expand its digital footprint and engage shoppers, Puregold will use Facebook and YouTube to offer its own entertainment programs to cater to a variety of interests.
It will also provide opportunities for branded messaging and segments, sale offers and an instant link to frictionless transactions.
Viewers will have access to content recurring in a weekly time slot — from a cooking show, to a comedy show, to a full-on game show.
Many people have recently tried their hand at cooking. Online instruction videos notwithstanding, The Puregold Channel introduces “Luto Mo, Negosyo Mo, Panalo!” as a unique way of presenting culinary lessons.
Hosted by TV personality Arra San Agustin, the show features easy-to-follow recipes. Done in a casual and light manner, even the “non-experts” should be able to relate and stay on track.
A part of the program is about how to get into the entrepreneurship side of food preparation, a growing trend these days.
It is often said that “laughter is the best medicine.” The Puregold Channel sees the value in looking at the lighter side of life with a show called “The Ha Ha Hour.”
The comedy show will feature popular stage comedian Alex Calleja.
Puregold recognizes this hopeful spirit as it continues to look after every Filipino’s welfare amidst these uncertain times.
But of course, who doesn’t want to win prizes? To make it more exciting, how about joining an actual game show contestant in the comfort of your own home?
The Puregold Channel will also feature Luis Manzano hosting “Playtime Panalo.” Online subscribers will have the chance to be chosen as home partners and live out their game show contestant dreams and play for exciting prizes.
Joining Luis are equally entertaining co-hosts — their hilarious banter alone will surely knock the socks off of even non-contestants.
Look for The Puregold Channel shows on Facebook and YouTube.