Daily Tribune (Philippines)

Within and beyond communitie­s

SMDC has been one with us in our efforts to ensure the security and safety of our communitie­s through crime awareness and prevention seminars and workshops

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The kindness and support for entreprene­urs never stop at SM Developmen­t Corporatio­n (SMDC) as it continues its The Good Guys program. In 2019, the initiative aimed to foster community spirit, promote healthy lifestyles and develop secure and safe neighborho­ods across SMDC developmen­ts. It has even expanded its services outside its own properties.

On 30 September, the real estate developer donated face shields to the Philippine National Police (PNP) frontliner­s as part of the Protect Our Community initiative of The Good Guys program. The shields were received by Lieutenant General Guillermo L. Eleazar, Deputy Chief for Administra­tion and JTF COVID Shield Commander.

“SMDC has been one with us in our efforts to ensure the security and safety of our communitie­s through crime awareness and prevention seminars and workshops,” Gen. Eleazar said. “Today, SMDC has gone beyond its own communitie­s through this donation to our police frontliner­s.”

Protect Our Community is a series of workshops on crime awareness and prevention, emergency preparedne­ss and fire safety. The workshops have been done in partnershi­p with the PNP, the Bureau of Fire Protection and the Philippine National Red Cross.

At the onset of the pandemic and the subsequent quarantine, SMDC beefed up its The Good Guys program to mitigate the health risks posed by the pandemic and to address the needs of its communitie­s.

Sanitation and social distancing protocols were set up in all of SMDC developmen­ts. Regular disinfecti­on has been diligently conducted during the last seven months. “Knowing that SMDC has been taking extra measures to keep our homes safe makes me feel secure and less anxious in these difficult times. I am glad I chose to stay here,” says Denise Ayzon of Jazz Residences in Makati.

SMDC residents themselves have shown altruism in these trying times.

In keeping with the health advocacy of The Good Guys, SMDC partnered with the Red Cross and SM Foundation to conduct a Health and Wellness Caravan at SMDC properties. The Caravan was intended to provide non-COVID-19 health services to elderly and PWD residents and staff. To date, the caravan has been in 12 properties. Living-alone elderlies and PWD residents have been provided with personal shopping services for their food and medicine needs. This initiative not only has helped the residents; motorcycle riders have also had an extra source of income doing essentials deliveries for the PWD and elderly residents.

Around 26,000 local farmers benefited from the Good Guys Weekend Market. The market has provided a safe avenue for residents to purchase fresh produce. It has become a regular fixture at SMDC developmen­ts, servicing 15 properties around the Metro.

Weekend Market was expanded into a Mercato, a business platform for 130 resident-entreprene­urs affected by the lockdown. These are overseas Filipino workers forced to come home, business owners who had to close shop and laid off employees who needed a new source of income. SMDC allowed them to set up shop at the Weekend Market to be able to augment their family income.

SMDC residents themselves have shown altruism in these trying times. Early in the lockdown, they donated groceries, PPE, masks and shields, blankets and clothes to service staff who were forced to stay in the properties because of transporta­tion limitation­s. With the easing up of the quarantine, they have helped out in The Good Guys activities, whether as nurse volunteers or receptioni­sts or overseer of Weekend Market set-ups.

 ??  ?? THE weekend market provided residents with a safe avenue to purchase fresh produce.
THE weekend market provided residents with a safe avenue to purchase fresh produce.
 ?? PHOTOGRAPH­S COURTESY OF SMDC ?? RESIDENTS also participat­ed in the health and wellness caravan held in the property.
PHOTOGRAPH­S COURTESY OF SMDC RESIDENTS also participat­ed in the health and wellness caravan held in the property.

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