'We want to make direct selling fun again'
Direct selling company NiXY is a multi-brand group that offers the beauty products of iFace Inc. which include the Korean skincare line Deoproce, Australian cosmetics company BYS and Greek fragrance group STR8
NiXY’s John Lozano says the company aims to provide livelihood especially amid the pandemic: “We welcome empowered individuals who want to take charge of their lives.”
The stylist-turned-entrepreneur added that NiXY represents the go-getting and the game-changing, as well as the sweet, the serious, the unlimited.
Unlike others, NiXY’s business structure has only two levels: franchisees and business partners. The products move from the NiXY headquarters to the franchisees, who then handle the orders of the business partners for selling to customers.
NiXY incorporates technology to direct selling. While partners are given the option to practice traditional direct selling, the brand’s operations are set to go mostly digital with its own app and website.
“What we sell isn’t really the beauty products per se, but the opportunity to have your own business,” says Lozano. “I think that’s the best commodity that everyone needs right now.”
The new platforms aim to streamline orders and make it more convenient for the younger members of the NiXY family, the millennials.
Another innovative technological feature of the brand is drop shipping, where orders are delivered only as needed. This eliminates the old problem of direct sellers having orders stockpiled in their homes.
“The goal is to try to change things,” says Lozano. “We want to make direct selling fun again, to make it cool again. Aside from these offerings, it’s going to be a process of adding things that we feel are different and unique to NiXY.”
Lozano adds that NiXY stands as one of the best business ventures to take at this time, with its promise of quick returns. Whereas a franchise investment with other companies may take a year or more for a return on investment, he says a NiXY partner can break even in just a month.
What’s more, NiXY gives franchisees the privilege of exclusive territory. They can also earn either by catering wholesale to business partners or dealing retail with customers.
“What we sell isn’t really the beauty products per se, but the opportunity to have your own business,” says Lozano. “I think that’s the best commodity that everyone needs right now.”
For more information, visit www.nixy.ph, www. instagram.com/nixyph/and www.facebook.com/ nixyph/.