Coca-Cola partners with Toyota
Having reliable, safe and efficient vehicles for our sales force is very important in our business operations
Coca- Cola Beverages Philippines Inc. ( CCBPI) has partnered with Toyota Motor Philippines (TMP) and leasing partner Orix Rental Corporation (ORC) to be its vehicle provider for its sales personnel — strengthening an already extensive fleet to better meet the needs of the local market.
CCBPI procured over 200 Toyota units composed of the Wigo, Vios and Hilux pickup, all of which are powered by cleaner Euro IV compliant engines. This ensures that associates are empowered and properly equipped with the proper tools to achieve personal and business goals — and is also in line with CCBPI’s People First approach, which prioritizes employee safety and well-being.
The procurement is part of the company’s Tools of Trade refresh initiative — wherein older vehicles are decommissioned and replaced with new ones. For the fleet’s upkeep, CCBPI entered a full operating lease agreement with ORC who will facilitate periodic maintenance services, insurance and overall management of the vehicles.
This move aligns with the beverage company’s continued growth trajectory in the country, which includes expansions by way of sustained investments: CCBPI recently announced that it has earmarked an additional $ 22M for local operations, testament to its continued commitment to the country’s economic development, including job generation and protection for the Filipino workforce.
The new company-assigned vehicles also serve as another layer of protection for associates, as the sales team continues to fulfill their duties amid the pandemic in serving micro, small and medium enterprises such as sari-sari stores and carinderias across the country that rely on the company’s products to help sustain their livelihoods; as well as business partners and communities whose increased essential hydration needs must be met.
In a ceremonial turnover ceremony held at Toyota Makati Inc. (TMI)’s showroom in Makati City, CCBPI procurement director, Ronald Tamayo expressed his optimism that the newly acquired Toyota units via Toyota Fleet Solutions will effectively help CCBPI associates achieve not only their business objectives, but also stay true to their commitment to assisting Filipino entrepreneurs and serving the Philippine market.
“We serve almost one million sari-sari stores and over 5,000 business partners — therefore having reliable, safe and efficient vehicles for our sales force is very important in our business operations,” he said.
TMP new mobility business division first vice president, Ma. Cristina Fe Arevalo — for her part — said, “We, at Toyota, are glad to be helping the country move forward by providing mobility to people and industries, especially now when transportation remains to be a challenge for many. With Toyota’s commitment to delivering quality, durability, reliability and safety, we’re confident that our vehicles will further empower CCBPI to deliver products, services and opportunities to countless families and communities.”