‘Cyber Monday’ rakes profit in
Online deals for gadgets, games, wines and clothes put “Cyber Monday” sales on track for record levels in the United States, according to an industry tracker.
Adobe Digital Insights expected Cyber Monday to remain “the king of online shopping days,” racking up sales of between $10.8 billion and $12.7 billion.
It predicted that at least $13 million per minute would be spent during peak online shopping on Monday night.
After weaker than expected e-commerce action during the US Thanksgiving holiday, the pace picked up on the traditional “Black Friday” bargain-shopping day and through the weekend, according to Baird Equity Research.
E-commerce colossus Amazon and others began offering “Cyber Monday” deals early, and shoppers were pouncing on discounts that might not get any better during the year-end holiday season.
“Cyber Monday” is known for deep discounts on computers, toys, appliances and electronics.
Top selling products during the weekend included Star Wars toys, video games, Apple smartwatches and Xbox consoles, according to Adobe.