Connecting tillers and consumers
We believe that the KADIWA rolling store will be a promising start of new opportunities for our hardworking friends
In response to the Department of Agriculture’s (DA) battlecry of bountiful harvest and prosperous farmers and fisherfolk through
its “Masaganang Ani at Mataas na Kita” or KADIWA initiative, stakeholders continued to device ways to make the program even more accessible to Filipino consumers who were affected by the global health pandemic.
Basically, it is a marketing system that sells major agricultural goods at reasonably low prices to help the poor Filipino households.
KADIWA is lightly translated as “one idea, one thought” which is in consonance with Agriculture Secretary William D. Dar’s “New Thinking” for Philippine agriculture.
Following this effort, May’s Organic Garden in Bacolod City has intensified its operations by establishing its own KADIWA outlet in support of the DA’s project that aims to aid both farmers and consumers through a direct marketing scheme at this time of the pandemic.
To further reach the targeted beneficiaries, such as those whto lost their jobs and consumers affected by restricted mobility due to lockdowns in some areas, May’s Organic Garden and RU Foundry and Machine Shop Corporation president May Aileen S. Uy conceptualized and initiated the production of functional carts for the distribution and marketing of farm products in the different communities in Bacolod City.
“We have converted old tricycles or even padyak into fully functional carts that can be used for selling fresh produce in the communities. We believe that the KADIWA rolling store will be a promising start of new opportunities for our ‘hardworking friends’ in the affected communities,” she told the Daily Tribune.
According to her, this is in partnership with the Ecological and Agricultural Development Foundation Inc. (EcoAgri) to provide the consuming public with as many options as possible in order to have access to affordable and nutritious food, at the same time, provide the farmers with access to vital information and technology interventions that intends to boost their knowledge and production.
“This is in line with the DA’s concept that directly connects the tillers to the consumers,” Uy said.
She added that the May’s Organic Garden’s rolling “KADIWA ni Ani at Kita” stores will continuously reach out to different communities to help the farmers get best prices for their produce while providing affordable, safe and nutritious food to the consumers.
We have converted old tricycles or even padyak into fully functional carts that can be used for selling fresh produce in the communities.
“Our localized version of the KADIWA rolling store will be going around in the different communities to market fresh agricultural products at affordable prices and help the people cope up with difficulties amid the pandemic,” Uy stressed.