Livestreaming keys trade successes
E-commerce platform Shopee this week featured two live streamers who have taken advantage of Shopee Live in maximizing profitability by interacting with their viewers.
For the 3.3 and 4.4 mega-shopping sale, Miccolo Solis shared that he uses the poll feature the most.
“It helps me engage with viewers. I can check their opinion on certain topics, especially about the products,” Solis said.
To maintain a strong relationship with viewers, Villarosa said he connects with them even after the live stream ends.
Polls also allow him to inquire about his customers’ specific requests, budget range, and preferred styles, he said.
In addition, Solis also hosts games on Shopee Live to keep his viewers interested.
For Quinito Villarosa, the Mine’ feature gives him feedback on what content customers want to see next, or what items they want to see featured or reviewed.
To maintain a strong relationship with viewers, Villarosa said he connects with them even after the live stream ends.
“I do a lot of ‘OffLive’ engagement. I still interact with them after the live streams, usually inside the many group chats we have on Facebook Messenger and even Instagram,” Villarosa said.
Solis said the new Shopee Live Co-streaming feature gives him the opportunity to interact directly with viewers, making the live stream session more fun, enjoyable, and engaging.
Villarosa, on the other hand, is already prepping for his next live stream.
“I’m already asking my viewers what they want to see during my live stream so I can order it ahead of time. Being able to hold the items personally makes for a more interactive live stream experience,” he said.
Villarosa added that doing live streams is an opportunity to widen their networks.
“Every day I wake up feeling blessed with this opportunity. I literally meet new people each time I open the Shopee app and prepare for another run of live streaming.”
Shopee said its 3.3 — 4.4 Mega Shopping Sale will run until 4 April 2021 and will feature up to 70 percent off on authentic brands such as Havaianas Philippines, Huggies Philippines, Realme, P&G Beauty, Pampers, Nestlé, Garnier, Enfagrow, Unilever Beauty, Vivo and Xiaomi, on Shopee Mall.