TIPS FOR STARTING A BUSINESS TELL YOUR BRAND STORY
Contrary to popular belief, you don’t need to secure a huge loan or have a ton of cash in order to start
Home-based food businesses rose amid the pandemic. Think of all the sushi bake and ube pandesal sellers that sprung up in the past months. As people found new ways to make a living, budding home cooks and bakers turned to social media to share and sell their culinary feats.
If you’re passionate about cooking, starting your own food business can be a great source of additional income, and serve as an enjoyable hobby from the safety of your own home.
Curious to learn more about starting your own food business? To help aspiring entrepreneurs and restaurant owners, La Germania recently partnered with successful chefs, restaurant owners and creatives for a two-part webinar series called the Food Business Bootcamp.
In this free virtual event, talented “foodpreneurs” such as celebrity chef and restaurant owner Chef Lau share their insights and key takeaways on launching and running a successful food business. Here are some tips:
START SMALL
Before turning your food hobby into a revenue-generating business, it’s important to start small. Contrary to popular belief, you don’t need to secure a huge loan or have a ton of cash in order to start. Begin by working with what you already have. Otherwise, list everything you need such as ingredients, equipment and packaging, and factor in marketing and logistics costs to get an idea of your expenses. Afterward, you can start small and test out your products by selling to your family, friends and neighbors, as this will give you the opportunity to ask for feedback to improve your products before starting a full-scale production.
The truth of the matter is that a lot of food businesses sell the same products. This is why you need to distinguish what makes your products stand out from the competition, and convey that through your branding. Consider your target market, and what sort of branding would resonate with them and entice them to try your product.
Are you targeting a premium crowd? You can convey luxury and elegance through your branding, food styling, and social media content, such as Apéritif by Karla Zulueta. Are your products centered around Filipino comfort food and home-cooked classics? Check out Almusal Cafe’s branding, which is cozy and inviting.
In light of the lockdown, creating high-quality content for your social media account has also been imperative in attracting new customers and staying top-of-mind for previous patrons.
INVEST IN GOOD QUALITY KITCHEN PARTNERS
To create good quality food products, you need to invest in kitchen equipment of equally superior quality. La Germania’s line of ovens and stoves allows you to prepare exquisite dishes in an easy and convenient way. Built according to the highest European standards in terms of construction and design, La Germania appliances are durable and user-friendly. This means they’re the perfect partners for burgeoning food businesses and budding foodpreneurs to unleash their kitchen genius. For more information on La Germania and its products, you may follow the official Facebook and Instagram accounts of the trusted kitchen and appliance brand.
For more tips on how to launch your own food business and insights on the outlook of the F&B industry in the new normal, you can sign up for La Germania’s free Food Business Bootcamp series on 14 and 21 April 2021.