STARIA IS BORN
Our latest effort to spearhead the evolution of mobility
Hyundai Motor Company officially launched its new Staria multipurpose vehicle (MPV) lineup thru a digital world premiere, establishing a model for its future purpose-built vehicles (PBV).
Staria’s debut furthers Hyundai Motor’s transformation as a smart mobility solution provider and embodies the company’s ‘inside-out’ design methodology that emphasizes interior spaciousness and usability. It is Hyundai’s response to shifting consumer needs by offering them purposeful, innovative features and redefining in-car travel experiences in line with the company’s vision of “Progress for Humanity.” This MPV is available in two to 11-seat configurations and is offered in two variants: Staria and Staria Premium, the latter elevating mobility to the next level with upgraded features and variant-exclusive finishes for a more luxurious look and feel.
“We are thrilled to introduce Staria, which represents our latest effort to spearhead the evolution of mobility, and to address emerging lifestyle needs as we adapt to new ways of living,” the company’s executive vice president and global chief marketing officer, Thomas Schemera said.
“Staria is a step forward in connecting us more closely with our environments so that we can get more out of our everyday lives and do more for ourselves in transit.”
The vehicle will go on sale in select markets starting from the second half of this year.
Exterior-wise, it evokes the streamlined form of a spaceship as its sleek exterior is defined by a single stroke running from front to rear — inspired by the curve of light that illuminates the earth’s horizon at sunrise when viewed from space.
Upfront, it features a set horizontal daytime running lights, paired with a positioning lamp and a wide radiator grille. This panache continues its side all the way to back with its front and rear bumpers, wheels, side mirrors, door handles which all exude a premium and futuristic look.
Inside, its cabin applies a simple and modest layout to highlight the driver’s convenience and passengers’ comfort, while staying faithful to its original value as an MPV. The cruise ship-inspired interior delivers an open and unique atmosphere through its innovative design architecture.
Staria is a step forward in connecting us more closely with our environments so that we can get more out of our everyday lives and do more for ourselves in transit.
At the helm is a futuristic high-tech look with an advanced 10.25-inch front display screen, touch-based center fascia and a button-type electronic shift lever. The digital cluster is located on top of the dashboard, providing an unobstructed view for the driver.
The top-spec offers a variety of additional interior features that will transform the passenger’s mobility experience. This model is equipped with premium relaxation seats in the second row that recline electronically. Not to mention sliding capabilities for easy reach or to maximize cargo space.
Powering it are power train options of a diesel-powered 2.2-liter VGT engine and a gasoline-powered Smartstream G6DIII 3.5-liter MPI engine.
The diesel engine is newly improved and mated with either a six-speed manual or eight-speed automatic transmission, delivering an estimated power output of 175hp and 430N-m of torque. Its high-efficiency, aircooled turbocharger has an improved compressor and turbine wheel performance for better low speed torque performance.
Meanwhile, its gasoline-powered G6DIII 3.5-L MPI is mated to an eight-speed automatic transmission, delivering an estimated power output of 270hp and 320N-m of torque. Its integrated thermal management system provides fuel efficiency improvement by optimizing control of coolant temperature according to vehicle operating conditions. An integrated roller swing arm helps to further improve fuel efficiency by reducing friction. New stainless-steel castings help improve exhaust interference for more power.