Sculpture inspires brand's anniversary imagery
Lovingly named Red Moon by the artist, the piece is a silent and steady witness to the dynamism of Okurimono
The latest striking artwork at one of BEVi Group’s manufacturing plants in Alaminos, Laguna is the massive, multi-piece metal sculpture mounted on the wall of its main lobby.
Created by modern Filipino visual artist Jinggoy Buensuceso for the 15th anniversary of Kojie.san, the artwork represents the beauty brand’s boldness and impact on the industry, starting with a bar of soap with an unfamiliar ingredient.
Providing a stark contrast to the serene white space that it occupies, Jinggoy’s sculpture, Okurimono, features dramatic distortions reminiscent of crumpled pieces of paper in arresting shades of black and red. A single and striking large red circle sits alone on the opposite wall. Lovingly named Red Moon by the artist, the piece is a silent and steady witness to the dynamism of Okurimono.
The work is a testament to the artist’s skill and mastery of the medium, able to manipulate it exactly as he envisioned. It also reflects the remarkable brand that served as his muse, Kojie.san, and how it forged its own success by creating and commanding its own path.
Kojie.san started in 2006 as a pioneer of soap with kojic acid as its active ingredient. It is recommended by dermatologists for its efficacy in evening out the skin, gently erasing age spots, scars and sun damage. Because the brand came at a time when the market was saturated with over 40 whitening brands vying to be the best in the category, Kojie.san channeled an audacious originality that drew fans in.
Through the dedication of its founder and CEO Jazz Burila and its loyal following, the brand survived and thrived, eventually reaching 15 years of growth and success. The beauty brand’s milestone is the reason behind Jinggoy’s creation that captured Kojie.san’s journey of carving a path of its own.
“Art speaks to your inner self, you define it based on your own understanding, inhibitions and experiences. There’s no single way of appreciating an art piece, in the same way that Kojie.san believes that there is no single way to be beautiful. In fact, you should create your own definition,” says Jazz. “This is why I feel Jinggoy’s work is the best representation of Kojie.san.”