STANDING TALL
Opening our 50th dealership facility in the country is a special milestone for Ford Philippines and for our growing customer base in Cebu
Ford Talisay, the 50th dealership facility of Ford Philippines, is now officially open to serve customers.
Under the wing of Fairlane Automotive Ventures Inc. (FAVI), it is expected to expand the Ford brand further in the Queen City of the South, reaching more customers and giving them access to Ford’s segment-leading vehicles and its ownership experience.
The dealership has total floor area of 1,397 square meters that can accommodate a seven-car showroom display and 11 service bays with provision for future expansion. The showroom brings to life the dealership branding guidelines of Ford, showcasing a more globally-aligned exterior and interior look and feel called Ford Signature to offer customers a better dealership environment and experience.
“Opening our 50th dealership facility in the country is a special milestone for Ford Philippines and for our growing customer base in Cebu,” Ford Philippines managing director, Michael Breen shared.
“This is a testament to the growing preference towards the Ford brand and our growing vehicle portfolio and aftersales offerings. We are grateful to the partnership we have with FAVI and look forward to serving the automotive needs of more Cebuanos with our Ford Talisay dealership,” he added.
Meanwhile, FAVI general manager, Andre Borromeo — for his part — said, “We thank our partners from Ford Philippines for their support and collaboration in seeing the construction of Ford Talisay into fruition so that we can serve our customers from Talisay City to Southern town of Cebu.”
To celebrate its opening, Ford Talisay is giving away special Ford merchandise to the first 50 customers. Customers purchasing a Ford Territory, Ranger, or Everest within the month of June will also receive free scheduled service plan package. Special offers are also up for grabs for select Ford vehicles on top of existing promos and deals.