Beyond boundaries
The pandemic demonstrated just how important mobility is in our daily lives
Known for championing sustainability in business, Shell Petroleum Corporation (Pilipinas Shell) recently launched the first mobility station of its kind in North Luzon, the Shell Marilao Mobility Station. It offers more improved features for mobility, sustainable innovations, local enterprises and customer-centricity at the core of its agenda.
“The pandemic demonstrated just how important mobility is in our daily lives. It kept some jobs and businesses afloat during a volatile period by expanding in new and innovative ways,” Pilipinas Shell president and chief executive officer Cesar Romero said.
Pilipinas Shell has taken on a fundamental role in shaping the mobility future of the country. It is recalibrating its gas stations and is slowly evolving its retail business model into what is now called the mobility stations.
This is why the mobility station is designed to cater to the demands of the times and the evolving needs of the people.
According to Pilipinas Shell vice president and general manager for mobility Randy del Valle, “While restrictions on mobility during the early phases of the pandemic were crucial to our health and safety, we cannot remain
immobile forever. This is why the mobility station is designed to cater to the demands of the times and the evolving needs of the people.”
The Shell Marilao Mobility Station is a one-stop hub of convenience where customers can get their fuel-based products as well as vehicle maintenance checks through the Shell Helix Oil Change+ and car wash facilities. To address the growing community of motorcyclists, the station also offers motorcycle-care and free helmet and motorcycle seat cleaning through the Shell Advance Moto Care Express. Customers can also get their essential items like food supplies through Shell Select and Deli2Go, as well as from local partner clip-ins like Chatime and Farinas that offer various food choices.
Shell is transforming the typical gas stations into leisure and lifestyle destinations catering not only to motorists, but also tapping larger market segments with varying interests and needs like tourists and business travelers. Many of these individuals and/or groups who drop by the Shell Select Station will find that, aside from the aforementioned food and beverage brands, they can also buy some of the best products and goods that Bulacan can offer including turmeric tea, chicharon, mushroom chips, condiments and processed meat.
Romero emphasized that the strategic location of all Shell Select Stations, like Marilao, is instrumental to making the offerings of a region known beyond its boundaries.