Coke’s homecoming adds mega hub
Indeed, this is the beginning of the evolution of efficient logistics
Barely months after returning to Manila with distribution center in Paco, Coca-Cola Beverages Philippines Inc. (CCBPI) inaugurated a mega hub in Tondo as part of the firm’s strategic convergence point for shipping operations, as well as synergizing transport movements to move products seamlessly across the country.
The Mega Manila Hub in partnership with Container Bridge Philippines Inc. and Manila North Harbor Point Inc. The hub is the beverage brand’s first in the country, a new milestone in its 109-year journey with Filipinos.
CCBPI chief executive officer and president Gareth McGeown commented, “During the Paco Distribution Center’s inauguration, Mayor Isko Moreno made commitments that working with Manila would be easy — that we would break through barriers and challenges together. He also said that we would be back in Manila soon.”
In January this year, Coca-Cola opened its distribution center in Paco, which itself was considered a homecoming by stakeholders. Coca-Cola’s return to the city from the establishment of its first bottling facility in the Philippines a hundred years ago.
McGeown pointed out that Mayor Isko Moreno’s promise to cultivate a welcoming atmosphere for entrepreneurs has already been realized by the inauguration of two Coca-Cola facilities in just under a year.
Moreno expressed gratitude for Coca-Cola’s homecoming to the nation’s capital and added, “You have a receptive city, an open policy, and an aggressive city government of Manila” to help pursue business expansions and contribute to the welfare of the local communities.
CBPI’s Patrick Ronas lauded the Mega Manila Hub for its sustainable solutions via the projected reduction of carbon footprint, and for the overall operational efficiencies that can set an example in the industry: “Indeed, this is the beginning of the evolution of efficient logistics,” he said, expressing his company’s eagerness to be a part of the initiative and the journey.