Community stores shore up Fruitas
Fruit-based manufacturer Fruitas Holdings expressed confidence that it can maintain its 2021 recovery momentum even as new protocols may emerge because of the potential spread of the Delta variant of Covid-19 virus.
The company said the confidence is rooted in the initiatives implemented since the pandemic and subsequent community quarantines hit the country last year.
“Standing with all Filipinos, we hope and pray that our country is able to avoid the resurgence of the Covid-19 outbreak that is now gravely affecting some of our regional neighbors. We have an obligation to keep our employees safely working so they can provide for their families. We are committed to continue to bring our products to our customers in the safest and most convenient way possible,” Fruitas Holdings Inc. (Fruitas) president and chief executive officer Lester Yu remarked.
Resilience needed
“The pandemic forced many out of their comfort zone. Fruitas has quickly regrouped. We are continuing to transform Fruitas by relying on our strengths of being nimble, of building brands, and by maximizing the efficiency of our resources and facilities,” Yu added.
We have an obligation to keep our employees safely working so they can provide for their families.
Foremost of the initiatives the company had is the rollout of its community store network to get closer to high-density residential communities and widen its distribution channels, the company noted.
“The number of operating Fruitas community stores currently stands at 74 and is on track to reach 100 by end of the year. Fruitas recognizes that many of its mall-based locations will take time to fully recover. Fruitas will not sit idly by and wait for that to happen,” it noted.
These community stores are also instrumental in serving as delivery hubs as Fruitas intensifies its efforts to build its online presence, not only through its CocoDelivery service and own website, but also through its major delivery and online partners.
The latest recently opened community stores includes the first Soy & Bean store in the Visayas region, located in One Stop Lagtang, Talisay City, Cebu in addition to the community stores in Cebu City and Lapu Lapu City.