DoT wants museums as tourism draw
Museums all over the country should be included in the tourism circuit, as part of a plan to revive the industry from the devastating effects of the pandemic, Tourism Secretary Christina Garcia Frasco said.
In a meeting with the National Museum of the Philippines board, Frasco gave full support to the NMP and offered the department’s assistance to sell and promote to tourists the museums across the country, as well as the establishment of tourism programs.
I hope to have a similar effort done for the National Museum because I will be very interested to explore how we can assist in increasing engagement for its endeavors.
“I wanted the support to be manifested by my physical presence and rest assured that I will be your ally in the Department of Tourism,” Frasco said.
Frasco, an advocate of culture and the arts added: “All of your efforts deserve to be highlighted and the general public needs to really know about all the activities, because giving the general public access to all of these worthwhile endeavors would also benefit both the museum and the public in general, in that, we are able to provide mainstream access to all that the museums have to offer.”
LGU must pitch in
Earlier, Frasco directed the officials of the Department of Tourism (DoT) to reach out to local government units all over the country to draft marketing and promotions plans.
This, she added, can also be executed for the properties managed by the NMP.
“I hope to have a similar effort done for the National Museum because I will be very interested to explore how we can assist in increasing engagement for its endeavors,” said the tourism chief.
The meeting was attended by Evangelina Lourdes Arroyo-Bernas, NMP chairperson; Jeremy Barns, Director General of NMP; Jorell Legazpi, Deputy Director for Museums; and director from the private sector Andoni Aboitiz, Dr. Jurgenne Primavera and Dr. Rene Escalante.
Senator Nancy Binay and other trustees also joined the meeting virtually.