Recreating nostalgia with technology
The digital age has afforded a new way of presenting vintage movie and TV posters. An innovative technique of recreating them has emerged, and one of its notable practitioners is Justin Besana
Besana, an advertising graduate from the Far Eastern University, gained notice for his recreations of classic Philippine movies and TV show posters.
Movies and TV shows are remembered for their story, their cast, and sometimes the music.
But have you ever wondered who are the people behind the cameras, as well as those who help promote the projects?
For many years, the Philippine movie industry used hand-painted posters and billboards as promotional material. It is a meticulous process that requires mastery and patience.
But now, these signages that once adorned the main streets of the metro are gone. The digital age has afforded a new way of presenting these artworks.
An innovative technique of recreating posters has emerged, and one of its notable practitioners is Justin Besana.
Besana, an advertising graduate from the Far Eastern University (FEU), gained notice for his recreations of classic Philippine movies and TV show posters.
His website showcases a walk-through of his works: posters of John en Marsha, Captain Barbell and Ang Pulubi at Ang Prinsesa, among others.
The element of nostalgia and touch of technology blend beautifully.
Besana likewise made the poster of the 2022 edition of Mars Ravelo’s Darna, and before that, The Broken Marriage Vow.
The posters, which gained a lot of likes and shares, and trended on Twitter, aroused the curiosity of people: Who made them?
In an interview with Tatler, Besana explained the tedious process of conceptualizing and creating the posters. Despite the challenges, he finds the work fulfilling.
“Oftentimes, you want to go beyond and explore more creative ways to present the story to your audience,” Besana said.
“It’s humbling to witness people smile when they look at the posters and want to get a hold of them… Posters creating that (kind of) impact is a testament to art becoming a memento,” he added.