First plant sanctuary mall wins Brand Transformation of the Year Award
Greenhouse at Village Square Alabang, a mall developed by Megaworld Lifestyle Malls, was given the brand Transformation of the year — Philippines award in the recently concluded 17th Retail Asia Awards.
Realizing the growing demand for plants and gardening supplies, and the need to cater to the burgeoning gardening community, Megaworld Lifestyle Malls launched and rebranded one of its community malls, The Village Square Alabang into a Greenhouse at Village Square Alabang.
Now the first plant sanctuary mall in the Philippines, Greenhouse at Village Square Alabang brings together popular plant sellers and gardening suppliers all under one roof.
Megaworld Lifestyle Malls saw Greenhouse at Village Square Alabang as a pivotal project as the Philippines is blessed with an abundance of plant species and varieties in a tropical country. It is said that a lot of Filipinos have a knack for gardening, a hidden talent many were able to realize as they sought solace in this newfound hobby.
Hopping from one shop to another required a lot of legwork from the seller, while logistics and parcel handling became common issues for plant sellers. As most plant sellers are located in the suburbs and provinces, it was difficult for plant shoppers in the city to get hold of or buy plants, especially with the travel restrictions implemented by local authorities.
Despite the changing restrictions and community quarantine, Greenhouse at Village Square Alabang was able to bring together the gardening community — from experts, enthusiasts, newbies and plant and gardening merchants.
Retail Asia Awards is a prestigious annual event that gathers the region’s best retailers and recognises the most outstanding retail initiatives. Greenhouse at Village Square Alabang was also given a Silver Stevie at the Asia Pacific Stevie Awards 2022 for Innovation in brand Renovation, being the first mall of its kind in the Philippines.