Short but sweet
Advertising outdoors will entail more premium but for entrepreneurs ready to take the big leap, the investment, according to studies, the return of investment could be 20 percent of what you’ve put in plus push the brand’s income stream.
Small to medium enterprise owners looking towards new markets after two years of the pandemic may look towards using the power of advertising to expand their client base. Word of mouth or simple social media posts may not cut it anymore as business expands and an infusion of new capital is required to build on one’s next goals.
Strategy is key in marketing and advertising your good and services further. From personal shout outs, your advertising plan may now include digital platforms for advertising such as Facebook, YouTube and Google. Or, you may explore traditional forms such placing ads in newspapers like Daily Tribune, TV, or radio.
Another option is through mobile advertising where business owners can place search ads, videos, even apps, which makes ads more personal for the audience.
Complementing these forms of advertising is out-of-home advertising, which refers to outdoor platforms such as billboards, digital signages and transit ads seen in buses, bus stations, MRT stations, and along roads like Edsa.
Data analytics conducted by outcomm. com showed that an average of 500,000 motorists and commuters view the LED billboards along Guadalupe-Edsa weekly. With community quarantine levels eased, it can be posited that the number of viewers has increased.
Digital Out Of Home has strategic billboards across the metro, including along prime EDSA, launching successful campaigns of various businesses and organizations for its logical visibility. Created for short but impactful messages, DOOH supports businesses aiming for a wider target reach.
Advertising outdoors will entail more premium but for entrepreneurs ready to take the big leap, the investment, according to studies, the return of investment could be 20 percent of what you’ve put in plus push the brand’s income stream.