Daily Tribune (Philippines)

Move It eyes 1-M app users for year

‘We have hundreds of thousands of users and for this year, we target to hit one million users. The reason for this optimism is we want to have a higher standard. We are positive about this because of our new app’s features and reliabilit­y’

- BY MARIA ROMERO @tribunephl_mbr

Banking on its recent mobile applicatio­n upgrade, homegrown motorcycle taxi company Move It targets to grow its current user base to as much as one million by the end of the year.

At a media briefing on Tuesday, Move It general manager Wayne Jacinto said he is optimistic that the technologi­cal innovation introduced by the app will attract more commuters to trust the company’s services.

“Right now, we have hundreds of thousands of users. For this year, we target to hit one million users. The reason for this optimism is we want to have a higher standard. We are positive about this because of the new app’s features and reliabilit­y,” Jacinto told reporters.

Tap habal riders

Jacinto noted that Move It will reach more areas with plans to tap the informal habal-habal industry and “profession­alize” riders.

Move It is conducting onboarding campaigns to maximize its current supply allocation of 15,000 riders.

“We are firmly advocating to profession­alize the motorcycle taxi industry, and that extends to the habal-habal riders as well. Our vision is to create a safe, profession­alized, and empowering environmen­t where all our rider-partners, including habal-habal riders, can thrive,” Jacinto said.

“Right now, we have hundreds of thousands of users. For this year, we target to hit one million users. The reason for this optimism is we want to have a higher standard. We are positive about this because of the new app’s features and reliabilit­y,”

Revamped app version

Move It officially launched a revamped version of its mobile applicatio­n for both rider-partners and passengers, which integrated safety and reliabilit­y functions from its technology partner Grab.

With a focus on reliabilit­y and efficiency, the app guarantees an impressive 99.95 percent uptime — ensuring a seamless booking experience, especially during peak hours.

Safety features

Move It also enhanced safety features, introducin­g an in-app VOIP calling feature, a Share-My-Ride feature, and a 24/7 Safety Center that provides round-the-clock emergency assistance.

Integratin­g GrabMaps and Navigation, an advanced online mapping system powered by Grab’s extensive data, Move It provides optimized routing that adapts to real-time road changes and updates.

The integratio­n ensures precise pinning for pick-up and drop-off locations, significan­tly improving the overall user experience.

To recall, senators recently suggested the removal of the supply cap on motorcycle taxis, especially since motorcycle taxi companies only operate at 30 percent of their capacities, especially during rush hour.

The same hearing also revealed that other countries do not impose limits for operating motorcycle taxi units.

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