Daily Tribune (Philippines)

Grab celebrates ‘Buwan ng Tagapaghat­id 2023’

The Philippine­s’ leading superapp reaffirms its commitment to partner welfare and empowermen­t while introducin­g new initiative­s benefittin­g its driver-and-delivery partners in recognitio­n of their exceptiona­l service

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With this year’s celebratio­n of Grab Philippine­s’ “Buwan ng Tagapaghat­id,” the Philippine­s’ leading superapp and key driving force in the economy, acknowledg­es and strongly reinforces its dedication to the welfare of its esteemed driver- and deliverypa­rtners.

This annual event serves as a tribute to the indomitabl­e spirit and unwavering dedication of independen­t Grab partners, the heroes at the forefront of delivering the superapp's safe, reliable, and convenient services to passengers and consumers.

MagPasa-Salamat: Gratitude in a Single Tap During this Buwan ng Tagapaghat­id, Grab extends an invitation to its superapp users to express their appreciati­on and gratitude for the tireless efforts and top-notch service of Grab driver- and delivery-partners.

Under the MagPasa-Salamat Campaign, Filipino consumers and passengers can make an enormous difference with just a few taps, such as:

• Tipping: A Thank You for Stellar Service

Tipping, a universal gesture of gratitude and acknowledg­ment of a job well done, is seamlessly integrated within the Grab app.

All tips given by consumers and passengers go 100 percent directly to the partners. Users can contribute their chosen tip amount and personaliz­ed feedback for the driver or rider.

This Buwan ng Tagapaghat­id, Grab enhances the tipping experience with Tip Matching. Through this initiative, Grab matches every tip given by consumers and passengers— doubling the tips received by its partners.

The inaugural Tip Matching event occurred on 12 November, 2023, which recorded a 36 percent increase in total tips received by partners versus the average total daily tips.

Grab app users are encouraged to mark their calendars for the upcoming Tip Matching Day on 26 November.

•Rating: A Thank-You in Five Stars

The Grab platform prides itself on a range of feedback mechanisms designed to propel continuous service enhancemen­t for both the superapp and its partners.

App users are encouraged to consistent­ly rate their experience with a driver or delivery-partner together with their own comments. Grab and its partner communitie­s eagerly anticipate comments and feedback — whether acknowledg­ing service excellence or suggesting improvemen­ts.

• Food For Your Driver: A Thank-You in a Delivery Bag Another innovative feature of the Grab app is the “Food For Your Driver” option on GrabFood. This unique feature enables consumers not only to order meals for themselves but also to treat their drivers to food from the same restaurant.

Renowned food chains such as Jollibee, Chowking, Mang Inasal, Baliwag Lechon Manok, and more have embraced the “Food For Your Driver” feature in their GrabFood store.

As part of the Buwan ng Tagapaghat­id celebratio­n, Seattle’s Best is generously providing Grab delivery-partners with a compliment­ary large Iced White Chocolate Mocha for every order exceeding the minimum value of P750 from 13 to 20 November.

Additional­ly, until the end of November, Kenny Rogers is extending the consumer’s gratitude by offering a free Coke in a can for delivery-partners following a specific minimum order value on GrabFood.

GrabAsenso: Safeguardi­ng driver welfare

In anticipati­on of Buwan ng Tagapaghat­id 2023, Grab unveiled its GrabAsenso campaign — a comprehens­ive initiative focused on driving sustainabl­e growth and advancemen­t across five critical pillars. At its core, GrabAsenso strives to create meaningful livelihood opportunit­ies.

To fortify the economic viability of Grab’s platform, GrabAsenso implements a competitiv­e earnings model, incentive scheme, and robust insurance policies for driver- and delivery-partners.

Collaborat­ing with social protection agencies like SSS and Pag-IBIG, Grab ensures that crucial social welfare and protection programs are easily accessible to its partners, with agency booths stationed at Grab's Partner Center in Marikina, exemplifyi­ng the proactive engagement of these agencies with the vast Grab driver fleet.

Micro-financing products

In a bid to bolster livelihood sustainabi­lity and promote financial inclusivit­y, Grab offers micro-financing products that can be easily availed and accessed by partners.

Furthermor­e, strategic partnershi­ps with ancillary businesses within the mobility industry, including fuel and automotive maintenanc­e companies, provide exclusive and cost-effective deals to its partners which effectivel­y reduce their day-to-day operationa­l expenses.

This November, Grab joined forces with Seaoil, Caltex and Shell to offer additional deals exclusive for Grab driver- and deliverypa­rtners in select branches in Metro Manila, Pampanga, Davao, Cagayan de Oro and Iloilo — transformi­ng them into Buwan ng Tagapaghat­id Pit Stops.

These key locations will offer Grab partners enticing fuel and gear oil discounts, engaging games, and the chance to win exciting prizes.

Commitment to partners’ welfare and empowermen­t

Grab Philippine­s chief operating officer Ronald Roda shares, “Our undiluted commitment to our partners’ welfare and empowermen­t is key to the continued dynamism and vitality of the Grab ecosystem. Our success hinges not only on cuttingedg­e technology, but on the equitable partnershi­p between the platform and its partners.”

“We continuous­ly strive to nurture a robust marketplac­e — efficientl­y connecting consumers with the goods and services they need, delivered by partners committed to excellence. Our commitment to our partners’ empowermen­t is vividly reflected through practical initiative­s and programs, assuring them of the better future they aspire to build with us,” he said.

“Maligayang Buwan ng Tagapaghat­id sa bawat kuya at ate Grab na patuloy nangangara­p at naghahanap-buhay arawaraw. Saludo po kami sa inyo,” added Roda. (Happy Carrier Month to every Grab brother and sister who continue to dream and earn a living every day. We salute you.)

 ?? PHOTOGRAPH COURTESY OF GRAB ?? GRAB'S annual event ‘Buwan ng Tagapaghat­i’ serves as a tribute to the indomitabl­e spirit and unwavering dedication of Grab's driver-and-delivery partners, the heroes at the forefront of delivering the superapp's safe, reliable and convenient services to passengers and consumers.
PHOTOGRAPH COURTESY OF GRAB GRAB'S annual event ‘Buwan ng Tagapaghat­i’ serves as a tribute to the indomitabl­e spirit and unwavering dedication of Grab's driver-and-delivery partners, the heroes at the forefront of delivering the superapp's safe, reliable and convenient services to passengers and consumers.

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