The art of beauty
Artdeco, a renowned German cosmetics brand beloved for its high-quality and accessible makeup, demoed its latest products at an exclusive masterclass with Artdeco international makeup artist and head trainer Macedonio Bezerra.
“You can be beautiful, confident and powerful with the right makeup. The right makeup works miracles in your life,” Bezerra said.
As the brand’s professional ambassador, he offers makeup training in four languages in 70 countries.
The cosmetics featured in his masterclass were the new shades of the refillable couture lipstick, the iconic eyeshadow palettes, and the perfect matte serum foundation. The first two are already in stores while the latter’s arrival is in the works.
PHILOSOPHY
Luxury for every day is Artdeco’s philosophy. Intending to make high-quality cosmetics accessible to all women, Helmut Baurecht founded the brand in Munich in 1985.
Today, it is Germany’s number one makeup brand in perfumeries, beauty salons, and selective department stores. It has also reached the shores of 70 countries, spanning Europe to
Asia, and has become a cult brand in several countries.
Artdeco stands out from its competition because it focuses on fulfilling women’s individual wishes and offering uncompromising quality and reasonable pricing. This led to innovations like the cult-favorite Beauty Box, a customizable palette that can be refilled and personalized with Artdeco’s eyeshadows, eyebrow powders, blushers and contour powders.
NEW PRODUCTS
Refillable couture lipsticks. Sustainability is in Artdeco’s DNA. Enter the vegan couture lipstick — refillable, clean, with an everexpanding array of refillable lipsticks. Choose your shade, pick out a case and create your new go-to lippie.
The 12 new shades deliver a rich color with a silky sheen. Creamy, they glide smoothly on the lips and have a soft, nourishing feel. They are also mineral oil-, paraben-, silicone-, GMO- and talcfree,
ideal for sensitive lips.
Iconic eyeshadow palette. Create infinite eye makeup possibilities with these palettes featuring six coordinated shades in matte, metallic and pearl finishes. Apply a shade on its own or combine several to create looks for whatever occasion and aesthetic you’re aiming for, like a subtle natural look or total glam vibes.
Perfect matte serum foundation. Made with plantbased ingredients like hybrid stem cells from tea rose and Solanum melongena, the perfect matte serum foundation is an advanced two-in-one makeup-and-skincare hybrid foundation for Asian skin.
High protection hyaluronic fluid. Protect and maintain youthful-looking skin with this moisturizing protection fluid with SPF50. It shields against UVA and UVB rays, free radicals and other environmental stressors. It feels light and is easily absorbed, making it a good primer for foundation.
No color setting powder. Available since Artdeco’s launch in 2023, this game-changing setting powder combines lightoptimizing ingredients with a transparent, lightweight base. Light-reflecting pigments refine the complexion, giving it a fresh, mattified look all day. As it’s transparent, it suits all skin tones and doesn’t alter your foundation’s color. It feels creamy and blends easily. It also has plant-based skincare ingredients like red algae, Irish moss, mineral-rich seawater and nourishing squalane leaves.