The Dyson Supersonic is one beautiful piece of smart technology.
SO VERY MANY PRODUCTS CLAIM TO BE A GAME
changer in their field but very few actually deserve the accolade. The Dyson Supersonic hairdryer is one product that has been tooting its own horn ever since it debuted last year, and with good reason: This blow dryer is unlike anything else available in the market.
Let’s start with the design: It’s a sleek piece of sculptural art. Gray, with a splash of futuristic fuchsia, it is lighter than most salon-grade dryers. Bladeless, it has the same sophisticated vibe as other popular Dyson home products, such as their electric fans. Unboxing this baby is a pleasure on its own. Don’t be surprised if you spend a few minutes admiring the packaging, where every piece has a dedicated compartment in the box.
But aside from good looks, it is one technologically advanced piece of machinery. The heart of the machine, the Dyson digital motor V9 is not much larger than a one peso coin, and yet it can achieve insane amounts of airflow, spinning at 110,000 rpm. It’s intelligent. The V9 is the first Dyson digital motor to use “sensorless” design: The controlling electronics carefully monitor the electric current traveling through the motor and determine when to switch the digital pulses which keep the motor spinning. Because of this, your usual 10-minute morning blow dry routine condenses to five. The Supersonic comes with three attachments—two for smoothing, and a diffuser—that magnetically stick to the body of the dryer for easy access and handling. It is also the quietest hair dryer you’ll ever own. At the Supersonic launch in Bangkok recently, a good dozen of these hair dryers were going at full blast in the middle of a cocktail party and we barely heard anything above a small hum.
The true genius, however, as with all Dyson products, lies in the technology. Dyson spared no expense in research and development—spending four years and 50 million pounds—which included a state-ofthe-art Hair Laboratory where they tested all 600 prototypes of the Supersonic on a total of 1,010 miles of human hair, covering seven different hair types from around the world. This hair dryer is so innovative that there are over 250 patents pending, 16 of which are for the accompanying attachments alone. Some conventional hair dryers can reach very high heat temperatures, especially when held close to your head. This can cause extreme heat damage to your hair. The Supersonic has something called intelligent heat control, helping to ensure hair isn’t exposed to excessive temperatures. A glass bead thermistor measures the temperature 20 times a second and transmits this data to the microprocessor, which intelligently controls the patented double-stacked heating element. In a nutshell: Bye-bye frizz and hello sleek salon shine! But, I’m a man, you say. What possible use could a man have for such a fancy hair dryer?
That’s what I asked renowned Thai hairstylist, Kong, during the launch in Bangkok. Kong, with a small grin, declares, “Because if you have this in your bathroom, your wife or girlfriend will never leave you.” Can’t argue with that.