Sell­ing the Philip­pines, one failed slo­gan at a time.

Esquire (Philippines) - - TABLE OF CONTENTS -

Artist JP Cui­son en­vi­sions the Philip­pine tourism ad cam­paigns that never made it.

The Filipinos are known all over the world for be­ing the most hos­pitable race you can ever imag­ine.

We treat you like fam­ily.

That's why our care­givers are sought-af­ter ev­ery­where. Be our guest!

Let us wait on your hand and foot all day, ev­ery day!

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