Esquire (Philippines) - - STYLE -

In ten kilo­grams of ster­ling sil­ver, the Louis Vuit­ton Cup, which is awarded to the win­ner of the Chal­lenger se­ries, de­picts a dra­matic clash of sails, a mo­ment that re­calls the house’s V mo­tif. Gas­ton-Louis Vuit­ton, grand­son of founder Louis Vuit­ton, cre­ated the sym­bol in the 1930s to rep­re­sent the French com­pany’s val­ues:

volez, voguez, voy­agez. That’s fly, sail, and travel, and these re­ally do hap­pen dur­ing the race: Catamarans fly above the wa­ter; rac­ers sail around the in­let; and, of course, you, along with count­less other wa­ter en­thu­si­asts, travel here to ex­pe­ri­ence the rush.

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