GIV­ING IS RE­CEIV­ING

F&B World - - B.L.T (Branding, Listing, Trending) -

Last year was when Filipinos ate more and gave more to oth­ers. Food oper­a­tors aptly tested the wa­ters on how well they can con­tinue to do busi­ness while reach­ing out to the vic­tims of the dev­as­tated ar­eas of Visayas. Amidst the ban­ning of food pho­to­graphs and self­ies in Face­book, dur­ing the post-Yolanda mourn­ing pe­riod in Novem­ber, restaurants launched their ‘meals for a cause’ events and char­ity ac­tiv­i­ties.

Some that are praise­wor­thy and clear stand­outs were the Cook

Out 2 Help Out (buy a burger to help rebuild homes in Visayas) and Tu­long-Tu­long sa Pilip­inas (a se­ries of fun­dras­ing din­ing events done in var­i­ous lo­ca­tions spear­headed by NY-based restau­ra­teur Amy Besa).

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