This is FHM Philippines Issue #214. This is the last that you will see us in print.
Last month, our parent company Summitmedia, Inc. announced that it will cease all print publications to complete its transformation as an all-digital company. What it means is that all six core titles of the company—fhm, Cosmopolitan, Preview, Yes!, Top Gear, Town & Country—will no longer be in paper but still available in your devices.
So make no mistake about it: FHM is not dead. It will continue to be the no. 1 men’s lifestyle title as Fhm.com.ph with 4.8 million followers across different new media platforms. The numbers continue to grow and so is its influence. Like the magazine that birthed it, FHM in the web will continue to cover all the essentials on what it means to be a man.
But it sure is going to be weird not being able to see each month’s cover on the magazine stands, wouldn’t it? Or, hell, not being able to see a magazine stand at all. Because the way things are going, the era of real magazines seems, indeed, to be over. What will I miss about magazines when they are truly gone?
I should be saying I will miss writing for it as much as I enjoy reading it. But words on paper is really just the same as words on screens. If words are meant to be read, then the medium doesn’t matter. Fhm.com.ph continues the grand tradition of sexy, funny, useful, and relevant stories the magazine has built its reputation on. We’ve always said that there are even more interesting reads in FHM than there are pictures to look at, and now that we finally come to the end of our run, everyone can now look back on our body of work spanning 18 years and confirm this to be true.
What I will really miss—well, unless digital gets around the restrictions to really doing it—is really good page design. What got me into the music magazines that I so loved when I was in college was that, apart from the cool writing, the pages looked so good that you’d almost always tear them out to make into posters.
I’d like to believe FHM had led the way for local magazines in this respect. The golden rule I always tell FHM’S art director was that every page of our magazine should look like poster art. If you didn’t want to rip it out, it wasn’t any good. Every shoot, every layout we’ve ever done stuck by this rule.
You can’t rip out screens, sadly.