We’re 19 and we’re ONE

Daily Tribune (Philippines) - HotSpot - - News -

The first of June 2018 was the of­fi­cial in­cep­tion of the Daily Tri­bune's new iden­tity. The peo­ple be­hind the then 18-year-old news­pa­per in­tro­duced changes that had never been done in its his­tory. The be­gin­nings of what we, in

Daily Tri­bune (DT), call “a ma­jor trans­for­ma­tion” fol­lowed. With more con­tent, an in-depth look at is­sues and a gath­er­ing of var­i­ous opin­ion-mak­ers in one roof, the news­pa­per be­gan a year-long over­haul, from the in­side out. Ef­forts quickly paid off, as na­tional and in­ter­na­tional recog­ni­tion, in­dus­try feed­back and the in­creased read­er­ship and strong on­line pres­ence helped boost its claim as one of the best daily broad­sheets in the coun­try to­day. Like any ti­tle

worth its salt, DT has ex­pe­ri­enced the highs and lows of the news in­dus­try. One ad­min­is­tra­tion even dared to avert its pur­suit by threat­en­ing to shutter it down. Oth­ers went out of their way to dis­credit the pa­per's cred­i­bil­ity. Some turned a blind eye on the is­sues it tried to ex­pose.

The burn­ing pas­sion to serve the read­ers – the peo­ple who mat­ter the most – gave DT the courage to en­dure it all. As one!

To sur­vive, as DT sur­vived, in the dig­i­tal era is some­thing to brag about since many would say that print me­dia is dead. The Daily Tri­bune team, in­stead of cav­ing in the face of change, has em­braced these changes and turned it into its fa­vor – an op­por­tu­nity to con­nect with read­ers in the var­i­ous plat­forms they may pre­fer.

As one, we did it.

And as we turn the page to our 20th year in the trade and the second un­der a new sys­tem, the Daily Tri­bune's voice will be louder. Not only are we read, we shall also be heard.

EDITORIAL De­part­ment.



MAR­KET­ING staff.

ART and De­sign sec­tion.

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