En­ter a new era

Daily Tribune (Philippines) - HotSpot - - News - By Maria Romero

By yearend, DT gets even big­ger

The no­tion that “print is dead” plays like a bro­ken record in this dig­i­tal age. Truth is, print me­dia is far from dead — nor will it ever die. It is thriv­ing and con­tin­u­ing to evolve into mod­ern­ized forms. While the swift tech­no­log­i­cal ad­vances have al­tered the con­sumers’ ex­pec­ta­tions and needs, the print me­dia in­dus­try has adapted and evolved to meet the chal­lenges.

With in­for­ma­tion read­ily avail­able on the In­ter­net, news up­dates come to peo­ple con­ve­niently. Print and on­line me­dia now co­ex­ist to serve a gen­er­a­tion of read­ers who can­not have their phones away from them. The 19-year-old in­no­va­tive English broad­sheet Daily

Tri­bune and its on­line coun­ter­part drive this point home.

Born at the turn of this cen­tury, Daily Tri­bune im­me­di­ately took a hard­core stance on is­sues, bear­ing a slo­gan that speaks of its char­ac­ter. But come Oc­to­ber 2019, the pub­li­ca­tion is ready to open its doors and pi­o­neer a high-end lux­ury mag­a­zine — a first in its his­tory.

Wel­come to the new era of Daily Tri­bune!

Against the back­drop of tight com­pe­ti­tion in the me­dia in­dus­try, the pub­li­ca­tion hopes to strengthen its re­la­tion­ship with its ex­ist­ing con­sumers through a new lux­ury mag­a­zine cov­er­ing the el­e­gant and so­phis­ti­cated life­style of the high-end mem­bers of so­ci­ety. From food, jewelry and choices in cars, Daily Tri­bune’s up­com­ing an­nual mag­a­zine prom­ises to tell the real-life sto­ries of the so-called crazy

rich Pi­noys “to give read­ers some­thing to dream about.”

Di­nah Ven­tura, cur­rent as­so­ci­ate and life­style ed­i­tor of Daily Tri­bune and head of the mag­a­zine’s editorial board, said the soon-to-be launched lux­ury mag­a­zine is poised to en­gage more deeply with up­per- and mid­dle-class read­ers — fea­tur­ing real con­ver­sa­tions of the world they live in.

“Al­though the fu­ture mag­a­zine is pro­jected to fea­ture the high­end sec­tors of our so­ci­ety, we will make sure to tell sto­ries that even those from other classes can re­late to or as­pire to,” Ven­tura, the main pro­po­nent of the project, ex­plained.

On top of its daily churn for the news­pa­per cir­cu­la­tion, the pub­li­ca­tion hopes to of­fer au­di­ence net­works span­ning across plat­forms and titles, al­low­ing depth of reach with tar­geted read­ers.

In a clear break from news­pa­per pub­lish­ing, this up­com­ing lux­ury mag­a­zine will also at­tract brands while keep­ing true to its stance to make sto­ries “without fear and fa­vor.” Even as it fea­tures pas­sion­ate peo­ple, this mag­a­zine would be a jour­ney in it­self.

Jojo Sil­vestre, who will be join­ing Ven­tura in the mag­a­zine editorial board, said while the news­pa­per delves deeper into pol­i­tics and busi­ness, their an­nual mag­a­zine would hit the up­per class to ap­peal to its unique niche.

“The Daily Tri­bune has evolved and it wants to ad­dress the needs of a par­tic­u­lar seg­ment of our so­ci­ety it has ig­nored for years. But with the new man­age­ment and own­er­ship, we would like to tap the high-net worth in­di­vid­u­als,” Sil­vestre said.

Mag­a­zines have been im­por­tant in the pub­lish­ing world for many years be­cause other than be­ing the cre­ative medium to pub­lish­ing lit­er­ary works, they are also an av­enue to sell brands. The cur­rent gen­er­a­tion of con­sumers goes be­yond just read­ing sto­ries, be­cause their con­sump­tion pref­er­ences are dic­tated by the con­tent they con­sume.

To keep the brand apart from other ex­ist­ing lux­ury mag­a­zines, Ven­tura and Sil­vestre prom­ise to fea­ture only the top brands in fash­ion, cars and jewelry for their jet-set­ting au­di­ence.

To­day, there is no such thing as in­for­ma­tion over­load. Daily Tri­bune is not only giv­ing its au­di­ence new sto­ries to read and pic­tures to ad­mire, but they are also gear­ing up to open our eyes to a whole new world of how the af­flu­ents live their lives — from ty­coons to their scions.

With this lat­est ven­ture in its port­fo­lio, the news­pa­per is bet­ting its best foot for­ward to pro­vide read­ers with in-depth and con­cise in­for­ma­tion in a por­ta­ble and read­able format. It as­pires to be her­alded as one of the lux­ury life­style tomes to cir­cu­late in the coun­try while keep­ing its strong stance in the lo­cal pub­lish­ing realm.

Against the back­drop of tight com­pe­ti­tion in the me­dia in­dus­try, the pub­li­ca­tion hopes to strengthen its re­la­tion­ship with its ex­ist­ing con­sumers through a new lux­ury mag­a­zine.

Newspapers in English

Newspapers from Philippines

© PressReader. All rights reserved.