EASYAS ONE, TWO, THREE
Kérastase launches the Discipline Oléo-Relax line with a
unique formula exclusive to Asian women
This 2019 marks the 20th anniversary of Kérastase Philippines. As a trusted hair care brand, it is beloved in the Filipina market for achieving healthy and beautiful hair. Celebrating two decades of excellence in the industry, Kérastase Philippines relaunches a well-loved iconic line, the Discipline Oléo-Relax (formerly known as the Oléo-Relax range).
A rebirth of sorts, the French Classic Oléo-Relax is given an Asian makeover, co-developed with Kérastase Japan. This range is specifically made to help Asian women with their frizzy hair problems, caused by the heat of the tropics. The strategic move is aligned with the brand’s goal of modernizing the brand’s image by making it relatable to today's users.
The brand-new line fuses Discipline, the hair-smoothing,
anti-frizz collection for anyone who wants to add definition to unruly hair, and the Nutritive Oléo-Relax, the anti-frizz range that provides incredibly effective, long-lasting control for dry hair. It is formulated with virgin coconut oil and shorea butter, as well as rose muscata fruit oil and inca peanut oil.
The well-thought and well-made formula repairs hair strength, enhances shine, and provides impermeability and protection. It is the hair’s initial “top coat” that effectively seals out humidity for 24 hours. Kérastase’s three-step routine is a seamless regimen that offers a total experience of the brand’s exceptional products.