AN ICONIC AFFAIR
Unforgettable moments, celebration and glamour, victories and remarkable history are what defined the 150 years of Moët Imperial. Superstars, heroes, icons, and Royals have held and toasted with Moët over the 150 years of its existence. They have indeed defined how each memorable moment could and should be celebrated. The grandest tribute yet to this iconic brand, which surely is a scene to remember was in the 2013 movie adaptation of
The Great Gatsby. Masterfully directed by Baz Luhrmann, there it was, an array of oversized Moët Imperial bottles, with the prized champagne cascading down a pyramid at a lavish party on a sprawling estate by the Long Island Sound with Jay Gatsby toasting with a glass of Moët Imperial. It has also played a starring role in other Hollywood films such as Pretty Woman and Devil Wears Prada.
Indeed, over its 150 years of existence, it became a universal icon of celebration. It has become the champagne of choice by celebrities and sports champions alike when they mark milestones in their careers. Moët Imperial is toasted by A-listers all year round in its very own inimitable style.
Corks popped, glasses raised, champagne flowed in champagne pyramids and flutes cheered all over the world last April the 1st to celebrate its 150th anniversary. And to mark this momentous event, the iconic and signature champagne of Moët and Chandon unveiled its limited edition bottle. It is inscribed with a redesigned logo: the “I” of Imperial has become a new symbol for the house’s most emblematic champagne. What a
fitting way to celebrate Moët Imperial’s crowning 150th-year anniversary of prestige in the global stage. A grand style fitting of its honor.
“Moët and Chandon is thrilled to celebrate the 150th anniversary of Moët Imperial, our signature champagne that has embodied the grandeur of the House since 1869,” says Stephane Baschiera, President and CEP of Moët and Chandon.
It has not only achieved global prestige and iconic status, but it has also captured the essence of the Champagne region. Honoring the exceptional product of its terroir, it has always been a good balance blend that reflects the richness and diversity of the region’s vineyards. Despite the ever-changing flavor of grapes at each harvest, the champagne has been consistently blended in three essential elements: a bright fruitiness, a seductive palate, and an elegant maturity, all distinctive characteristics of the house’s blends.
A craft and art, this is how winemaking at Moët & Chandon is defined. It is best described by Benoit Gouez, “We make champagne that reflects the grandeur and richness that comes from our lands and our know-how. The delicate and subtle elaboration that goes into designing Moët Impérial makes it champagne that is delicious yet accessible, and suitable for adults in all seasons and all circumstances.”
There is so much to celebrate in life. A chilled bottle of
Moët Imperial is one of the best ways to mark such momentous life events. Moët Imperial is recognized today as a symbol of grandeur, authentic flavor, and of what the Champagne region has to offer the world, a “must have” component of life’s memorable moments.
MOËT IMPERIAL celebrates 150 years of unrivaled excellence in
the Champagne industry