Philux and Sub-Zero design highly functional storage pieces
PHILUX’s Maxwell Collection is a well-thought convergence of form and function
Inspired by the concept of home as a shelter of necessities, valuables, heirlooms, and even memories, Philux developed its latest collection of storage pieces that are not only multifunctional but also artistic and decorative as well. “There is a Maxwell piece for every room. The collection includes an armoire, a bar cabinet, a buffet table, a 4-door, and 2-door media storage, and a curio cabinet. They are all versatile pieces that can serve whatever purpose you want them to serve from keeping your documents, kitchenware, clothes, shoes to storing liquor, old books, photos, or dinnerware passed on by your grandmother,” says Jessica Kienle Maxwell, Philux Head Designer.
“This collection is an answer to a lot of our clients’ requests. A lot have been asking us for
more media storage and bar cabinet options and a shoe rack that does not have to look like one. In a way, our clients were part of this design process because we always had them in mind the whole time we were developing the furniture pieces,” Stephanie Kienle Gonzalez, Philux’s COO adds. Jessica and Stephanie currently helm the family business that has thrived for nearly 4 decades, producing innovative designs and prioritizing their clientele’s needs and wants.
Every piece comes in two drawer face versions. Whether in natural rattan or in a patterned genuine veneer design, all pieces are sturdy yet sleek, with solid stainless steel legs and brass handles. True to their brand’s traditions, all Maxwell pieces come in the clients’ choice of wood, wood finish, handle, and metal finish options.
“And of course, everything is handmade using traditional furniture making techniques. This is at the heart of Philux, that distinct Filipino craftsmanship. We are so proud of the skill our craftsmen have exhibited in the execution of these new designs,” Jessica proudly says. The collection is a toast to fine Filipino artistry and technique—an ode to the valuable things, both practical and sentimental, that we choose to keep.
The Maxwell Collection was launched on June 4, 2019, at Philux Home, Shangri-La at The Fort. The collection will be available for viewing in all Philux showrooms soon. PHILUX is located at Shangri-La at the Fort, SM Megamall, and Rockwell Power Plant Mall