LA BONNE VIE

Live the French way with SOFITEL PHILIPPINE PLAZA

Sofitel Hotels & Resorts holds the distinction of the first international luxury hotel brand to originate from France, and is a globally renowned first class ambassador of French style and art de vivre. Paying tribute to its rich culture and history, Sofitel launched its global brand campaign “Live the French Way”. “The goal of ‘Live the French Way’ is to reinforce Sofitel’s position in the luxury segment and leverage its inherent strengths, while also differentiating the brand from its competitors and injecting a sense of modernity into the brand. We think guests will be delighted to experience authentic French touches through an immersive and luxurious journey into Sofitel’s world, wherever they may travel,” said Steven Taylor, Chief Marketing Officer of Accor.

The recently launch brand promise was co-created with BETC ETOILE ROUGE, a full-service Paris-based agency specializing in luxury, fashion, beauty, and hospitality brands. Integrating the best of French art and culture, the

campaign is an elegant showcase of Sofitel’s history and a celebration that invites guests to join in and experience what they have to offer.

“Our ‘Frenchness’ is the attribute most frequently praised by our guests and most mentioned within their feedback, so we know that our culture is important to them,” said Joao Rocco, Vice President, Luxury Brand Management, Sofitel Brands. “Our unique sense of joie de vivre is felt at our hotels in more than 40 countries across five continents, and it’s a defining element that has become the signature of our brand.”

Guests will surely enjoy the plethora of experiences in store for them. Through the brand passions of design, gastronomy, art, culture, and well-being, modern luxury voyageurs will definitely “Live the French Way.”

SOFITEL PHILIPPINE PLAZA

is located at the CCP Complex in Roxas Boulevard, Pasay City