BORN IN THE PURPLE

BVLGARI’S Serpenti Amethyst Capsule Collection is a regal celebration of the brand’s exquisite style and flair

Three icons of the Serpenti watch collection undergoes a stylish reinvention with the royal beauty of the purple amethyst. Embracing beauty in the most unexpected ways, the luxury brand mixes precious and semi-precious gems in an audacious show of refinement. The purple amethyst is a sight to behold. Over centuries, the gem has been given various attributes and meanings—trust, intuition, and spirituality. It is also worn for protection and to quiet the mind. Cherished by the Egyptians as early as 4000 B.C., the purple amethyst represented power. The Greeks and Romans embellished their regalia with the beloved gem—crowns, scepters, and rings, to signify royalty and clergymen. Today, the color continues to dazzle, with Pantone naming Ultra Violet its Colour of the Year in 2018.