Lifestyle Asia

A HIGH-FLYING JOURNEY

The new, sprawling contempora­ry head office of AIRASIA PHILIPPINE­S marks the continuous growth of the company

- Text KATHERINE ALAMARES Photos MIGUEL ABESAMIS OF STUDIO 100

With almost a decade of quality service to the Filipinos, AirAsia Philippine­s has entered a new milestone. Following the acquisitio­n of the majority of shares, House Deputy Speaker Representa­tive Mikee Romero and AirAsia Philippine­s Vice Chair Sheila Romero were proud to unveil the opening of AirAsia Philippine­s’ new office. The low-cost airline’s sprawling headquarte­rs at Ninoy Aquino Internatio­nal Airport features a contempora­ry open-plan design. To celebrate the important occasion, Mikee and Sheila invited friends and honored guests like the Department of Tourism Secretary Berna Romulo-Puyat,

esteemed news anchor Korina Sanchez-Roxas, and PG&A First Vice Chairman Peter Coyiuto. The Romeros were grateful to everyone who continues to support them in the company’s endeavors. What followed during the traditiona­l sit-down dinner was a night of stirring conversati­ons, entertainm­ent, and celebratio­n of a growing legacy.

A NEW JOURNEY

This year, Skytrax once again awarded AirAsia as the World’s Best Low-cost Airline Carrier for 11 consecutiv­e years. It follows Mikee Romero’s recent acquisitio­n of the major ownership of AirAsia Philippine­s. Through

F&S Holdings, he bought a 15.6 percent stake of Tonyboy Cojuangco in AirAsia. It raises the total stake of the Romero Group to 60 percent, turning F&S Holdings the single largest shareholde­r in the low-cost carrier.

AirAsia Bhd founders Tony Fernandez and Datuk Karmarudin Menarum remain as owners of the remaining 40 percent in shares. Mikee shares in an interview, “[This business] has a very solid foundation, especially now that revenues are hitting P30 billion, so it’s a no brainer.” In spite of tough competitio­n among local rivals like Cebu Pacific and Philippine Airlines, the Romeros are confident of this long-term investment.

A LIVELY CELEBRATIO­N

AirAsia Philippine­s celebrated the flourishin­g growth of the company by highlighti­ng the rich culture of the country. Upon entering its new headquarte­rs in NAIA, the AirAsia crew warmly welcomed the guests accompanie­d by lively music. Situated at a corner was a booth where anyone can have their photos taken wearing MassKara Festival masks. The upbeat traditiona­l drumming of performers beside the booth exudes a festive atmosphere, seemingly taking the guests to the exhilarati­ng festivals we have across the country.

Before the program began, some strolled around the new office called RedPoint, exploring the contempora­ry features. There are creative lounges, collaborat­ing zones, and meeting rooms themed according to the four seasons. There are also hammocks and wooden swings by the entrance as a way to allow employees to take a break at work and have a little bit of fun. RedPoint features an open plan design to foster open communicat­ion and innovation. It makes sense, as AirAsia aims to become more than the

best low-cost airline. The Romero group envisions the company to prioritize excellent service to its clients while caring for the total wellbeing of its crew, a testament to Airasia’s core values.

TOASTING TO A MILESTONE

The opening of the inaugurati­on witnessed the ribbon-cutting of the event’s highly-important guests like the Department of Tourism Secretary Bernadette Romulo Puyat, Department of Transporta­tion Secretary Arthur P. Tugade,

AirAsia Group Berhad Executive Chairman

Datuk Kamarudin Meranun, AirAsia Philippine­s Chairman of the Board Atty Jomar Castillo, AirAsia Philippine­s CEO Ricky Isla, together with Mikee and Sheila Romero.

Over dinner, Sheila shared how 2019 is their banner year. In her speech, she explained how AirAsia Philippine­s grew revenues by 39% compared to last year. They have achieved a remarkable feat as

a carrier providing quality service and excellence. Sheila was proud to announce the company would have served 10 million passengers and P29 billion in revenues by the end of the year, a record high for them. This continuous growth is their driving force to work hard and promise more flight frequencie­s and thrilling destinatio­ns like Honolulu. “Our aim is to provide affordable fares for all Filipinos so everyone can fly,” Sheila says.

After Mikee and Sheila shared a few words about the company’s accomplish­ments and future plans, guests indulged in the delectable spread that includes Braised and Grilled Beef Boneless Bulgogi capped with Bacolod Napoleones and Japanese Cheesecake for dessert options. While engaging in pleasant conversati­ons, Nicole Asensio and Kris Lawrence performed. The singers’ soothing voices had everyone swaying to the music. After dinner, some even danced when the songs turned upbeat, uplifting the energy in the room. The night was a pure delightful celebratio­n, marking the continuous growth of AirAsia Philippine­s under the good leadership of the

Romero group.

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A dinner celebratin­g the milestone was held at AirAsia’s new headquarte­rs in NAIA Terminal 4 Girlie Rodis,
Mikee Romero, Korina SanchezRox­as, Sheila Romero,
Arnold Vegafria Ferdie Salvador, Tessa Prieto Valdes AirAsia Philippine­s Vice Chair Sheila Romero looks forward to fulfilling the travel dreams of Filipinos through AirAsia
The dinner takes on a notice-me-red as its color theme for this important affair
1 A dinner celebratin­g the milestone was held at AirAsia’s new headquarte­rs in NAIA Terminal 4 Girlie Rodis, Mikee Romero, Korina SanchezRox­as, Sheila Romero, Arnold Vegafria Ferdie Salvador, Tessa Prieto Valdes AirAsia Philippine­s Vice Chair Sheila Romero looks forward to fulfilling the travel dreams of Filipinos through AirAsia The dinner takes on a notice-me-red as its color theme for this important affair
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 ??  ?? 1 AirAsia Philippine­s Chairman of the Board Atty. Jomar Castillo, AirAsia Philippine­s CEO Ricky Isla AirAsia Group Berhad Executive Chairman Datuk Kamarudin Meranun,
Department of Tourism Secretary Berna Romulo-Puyat, AirAsia Philippine­s vice chair Sheila Romero F&S Holdings, Inc. Deputy Speaker Mikee Romero toast to this wonderful journey of AirAsia Philippine­s 2 Linda Ley, Pixie Lolarga, Pinky Antonio, Cris Badiola
3 Z and Aivee Teo
4 Nicole Bolzico lounging in one of AirAsia’s contempora­ry hammocks
5 Michael Needham, Bonita Penaranda, Graham Caygill, Milka Romero, Jerik Santos,
Adam Klecheski, Mark Richard Pagal
1 AirAsia Philippine­s Chairman of the Board Atty. Jomar Castillo, AirAsia Philippine­s CEO Ricky Isla AirAsia Group Berhad Executive Chairman Datuk Kamarudin Meranun, Department of Tourism Secretary Berna Romulo-Puyat, AirAsia Philippine­s vice chair Sheila Romero F&S Holdings, Inc. Deputy Speaker Mikee Romero toast to this wonderful journey of AirAsia Philippine­s 2 Linda Ley, Pixie Lolarga, Pinky Antonio, Cris Badiola 3 Z and Aivee Teo 4 Nicole Bolzico lounging in one of AirAsia’s contempora­ry hammocks 5 Michael Needham, Bonita Penaranda, Graham Caygill, Milka Romero, Jerik Santos, Adam Klecheski, Mark Richard Pagal
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