AN INVITATION TO ELEGANCE

LUCERNE and ROLEX open a new boutique at the heart of the Ortigas Business District, The Podium Mall

As one of the country’s premier purveyors of luxury Swiss watches,

Lucerne, together with Rolex, opens a sophisticated space at The Podium Mall. The premier shopping center is situated at Ortigas, a major business and commercial district in Mandaluyong City. It is a prime spot where large scale businesses and other luxury brands are also located. “Having represented Rolex for 38 years, we are very proud to be expanding the Rolex presence in the Philippines, upholding the highest standards of quality and service that are integral to both the brand and to our own business,” said Ivan Yao, Managing Director of Lucerne.

With nearly four decades worth of curating the finest brands and most luxurious jewels of the Swiss watchmaking industry, Lucerne has expanded from a single store in the early 1980s to a multi-store empire that has continued its service excellence and has elevated the taste for exquisite horological pieces of many Filipinos. It is a proud member of Official Rolex Retailers, operating seven Rolex points of sale, including three standalone Rolex boutiques in Makati Central Business District, Bonifacio Global City, and Ortigas Center.

The recently launched boutique provides the professional expertise of the Rolex brand inside a 113-square-meter welldesigned space that exudes sublime luxury, promoting a sense of harmony, discretion, and intimacy with the brand, which has set the standards of watchmaking for more than a century.

The concept of the interior design captures the quintessential Rolex aesthetic and radiates the values of the Rolex crown. From the furniture and fixtures to the simple details of the fastidiously designed space, to the meticulous choice of patterns and palettes, the store reflects the timepiece manufacturer’s classic elegance and unparalleled craftsmanship. Sensitive lighting fixtures perfectly highlight the beauty and grandeur of each watch, delicately placed in cases lined with beige leather and bronze trims.

The prominent emerald aqua wall is a fitting ode to the rich heritage of Rolex, its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize refreshed color choices, mixing and matching the textures from walnut brown wood to beige-colored stone and hand-crafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch. The elegant high ceiling is adorned with a grand chandelier in the foyer and an inviting custom-built circular browsing counter welcomes the discerning customer to the exclusive world of Rolex. ROLEX is available at Lucerne Jewelers at Glorietta 4, Lucerne Jewelers at The Shoppes at Solaire, Global Time Holding at the Power Plant Mall, Global Time Holding at Bonifacio High Street Central, BGC, Washington Watches and Jewelries at Greenbelt 5, Washington Jewelry Emporium at SM Aura, Washington Jewelry Emporium at SM Megamall, and at Wasghington Watches and Jewelries at EDSA Shangri-La Plaza.