Future electrified
Take a look into the next generation of LEXUS with the LF-Z Electrified concept car
Last 2015, the United Nations launched an urgent call for transformative action synthesized in 17 Sustainable Development Goals. Since then, the automotive industry has entered a period of once-in-a-century transformation. With new smart technologies, the customer’s lifestyle demands have evolved. Through it all, Lexus has been building their roster of an electrified future and now begins the next generation of luxury-meets-sustainability.
THE LF-Z ELECTRIFIED CONCEPT CAR
Lexus premiered the “LF-Z Electrified”, a battery electric vehicle concept that provides a sneak peek into the driving performance, styling, and advanced technologies set to be realized by 2025.
At its core is a new four-wheel driving force control technology known as DIRECT4, creating seamless operation and exhilarating performance while still retaining the signature Lexus ride comfort. More than performance, the design language also received an overhaul. With a beveled silhouette, wider stance, and lowered center of gravity, style remains simple yet captivating. Inside, the cockpit was designed based on the new concept of Tazuna, Japanese for “rein”, that keeps all systems and displays centered in the driver’s line of sight–naturally inviting you to look forward. Improving ownership and automated experiences, artificial intelligence learns the driver's behavioral characteristics, providing constant support through voice commands and smartphone integration.
ON THE FASTLANE TO 2025 AND BEYOND
Aligning with the goal of an electrified future, Lexus plans on introducing 20 new or improved models by 2025, including more than 10 electric vehicle variants. By 2050, Lexus sets on achieving carbon neutrality throughout the lifecycle of its entire model lineup, from manufacturing of new vehicles to final disposal of older ones.
THE NEW EPICENTER OF LEXUS INNOVATION
A vital move in the future of the luxury brand begins in March 2024 as Lexus is scheduled to open a new business and technical center at Shimoyama Technical Center in Japan. The center features test courses patterned after various roads worldwide, and a new three-story Lexus Building to foster collaboration and boost creativity.