TRAVEL HIGH
Anne Curtis embarks on another exciting adventure
Actress and “Princess of All Media” Anne Curtis has renewed her ties with global luggage brand American Tourister. Founded by American immigrant Sol Koffler in Providence, Rhode Island in 1932, American Tourister packs a long-standing history with the America’s passion for travel. Known for creating tough, enduring, and conveniently-light luggage that withstand distance, frequent use, and lifestyle shifts, all coming with a worry-free global warrantee, American Tourister proved successful over the decades that the brand is now found in 30 countries worldwide, with the Philippines being one of its newest homes.
For her pilot campaign with the brand, Anne Curtis endorsed American Tourister’s Vivolite collection, a line-up of vividly colored suitcases to match a superiorly tough shell. These suitcases were spotted along with Anne on her various trips around the country and all over the world, attending to her frequent shoots, off-work holidays, and concert tours.
“And then we came up with another campaign with school bags, and I thought it is good because it caters to the younger market. So, now they have an opportunity to find something that suits them with this brand,” Anne related of her second campaign with the brand’s Huemix collection.
And now that she has her eyes set on conquering the international stage, her American Tourister luggage are set to experience plenty of more mileage in the future. “It’s something that I actually do use when I travel,” Anne noted. More than her sturdy entourage that houses all her star-powered essentials and holiday must-haves, American Tourister proves to be a trusty partner for Anne Curtis’s jet-setting lifestyle.
“I’m very excited to discover where the brand will take me next,” added Anne.