Globe’s prepaid base hits 40-million mark
Globe Telecom announced that its prepaid business is in full swing after its customer base breached the 40million mark amidst intense competition and aggressive switching in the prepaid market.
As of end- September 2014, total prepaid base has grown to 40.7 million, up 18% from the 34.5 million customers as of the same period last year. The telco’s digital brand for the youth Globe Prepaid grew its customer base to 18.9 million customers, a 12% increase from last year’s customer base of 17 million, while TM, the company’s value prepaid brand, increased its customer base to 21.8 million, a solid 24% growth from last year’s 17.6 million customers.
Globe Prepaid gross acquisitions for the first nine months of the year grew to 11.6 million or 23% higher than the acquisition level in the same period last year of 9.4 million. Coming from strong gross acquisitions, net incremental subscribers likewise improved by 109% to 1.1 million from 523,797 in the same period last year.
TM, on the other hand, generated a total of 5 million new SIMs in the third quarter of 2014, bringing total gross acquisitions as of the end of September this year to 15.5 million, up 27% against the same period in 2013.
“The prepaid business continues to deliver a strong performance as reflected in the double-digit growth in customer base among all our prepaid brands. Our increased focus on the needs of our customers and providing them a richer mobile experience at a price within their easy reach paved the way for the attainment of these results,” says Issa Cabreira, Senior Vice President, Globe Consumer Mobile Marketing. “Moving into the fourth quarter of the year, our prepaid customers can look forward to more innovations and compelling offers to cater to their digital lifestyle.”
Sustaining momentum into the last quarter of the year, Globe continues to recognize the changing behavior of prepaid customers with their increased data usage by introducing premium content and device offers to enrich the digital lifestyle experience.
Leading its prepaid portfolio is its best data promo to date, GoSurf50, giving prepaid customers access to mobile internet plus free premium content like the NBA League Pass where customers can watch live and on-demand NBA games; Wattpad for reading and sharing e-books and stories; Spotify to enjoy music streaming and Piso Mall, the country’s first-ever one-stop shop video content store which allows customers to choose from over 200,000 videos from 12 channels including Viva Entertainment, ABS-CBN, GMA, Hollywood and news, Music, Kids, For Men, Lifestyle, Sports, Extreme, Technology, Cooking and Web Series, where a video can be accessed and viewed for as low as 1.
Globe Prepaid is also leading the game by offering device bundles to prepaid customers with GoGadgets, where they can create their own prepaid device bundle by selecting a device of their choice, their preferred prepaid promo, and the corresponding registration period with no requirements needed.
Prepaid customers can purchase devices ranging from 2,699 to 7,899 which are available at the best and most affordable cash- out price, and get their money back with every subscription to a GoGadgets promo, with combos that include either unlimited texts to all networks or unlimited calls.