PLDT Gabay Guro’s new ad asks, ‘How many have you thanked?’
We saw the brand new advocacy ad of PLDT-Smart Foundation’s Gabay Guro lately and it touched our hearts.
It shows a mother handing her child to different teachers, the landscape around them changing through the passing of time until the child becomes a doctor. It then asks: “On the average, it takes 200 teachers to take us to our dreams. How many have you thanked?”
Indeed, it is worth sharing and many already did. The ad has already received 200,000 hits on YouTube and continues to earn heartwarming comments on Facebook.
The ad is a product of consolidated effort from like-minded individuals – led by PLDT, along with its partners in media and advertising. A total of 113 actual teachers appeared in the spot, produced by Ace Saatchi & Saatchi and Filmex.
Director Henry Frejas says, “The video is my way of saying thank you to the teachers who were key in helping me find passion in filmmaking.”
Gabay Guro Chairperson Chaye Cabal-Revilla says, “Nobody has the capacity to reach all Filipino children, but one thing we can do is invest in the teachers who come in contact with them every day. It has a positive multiplier effect, with one great teacher impacting hundreds of students.”
“Gabay Guro is built on the belief that excellent professionals and citizens are shaped in large part by excellent teachers,” says Gary Dujali, Gabay Guro advocacy head. “We are in the business of helping teachers become excellent so they can maximize the influence they already have. There’s no telling how far the ripples will go.”
“Our agency believes in Gabay Guro,” says Gigi Garcia, VP- Client Services of Ace Saatchi & Saatchi. “We have been working with them for several years now, and we have seen how the program has grown to accommodate more beneficiaries and scholars around the Philippines.”
“Being a teacher myself, I appreciate that there’s an organization that helps make teachers’ lives easier,” adds Creative Director Greg Martin III.
Find out more about Gabay Guro at www.gabayguro.com.