PLDT Home dominates broadband mart
The Philippine Long Distance Telephone Company (PLDT), through its home digital services group PLDT Home, has maintained its leadership in fixed broadband with a 70 percent market share at the end of the third quarter of 2014, more than triple that of its nearest competitor.
PLDT Home has remained the preferred broadband provider in the country with consistent double-digit increases in broadband subscribers as it grew 18% at the end of September from its year-ago level, bringing its total broadband subscriber base to nearly one million.
“Our fixed broadband businesses generated 10.2 billion in revenues for the first three quarters of the year, up by 12 percent from 9.1 billion in the same period in 2013,” according to PLDT President & CEO Napoleon L. Nazareno.
“Majority of the broadband market prefers our products and services due to our integrated approach of providing a range of high-quality voice, data, and multimedia services to our customers,” he added.
PLDT’s fixed broadband services led by PLDT Home DSL and PLDT Home Fibr serve as the foundation for value-added services such as Pay TV, video on demand, and live streaming noted PLDT EVP and Head of Home Business Ariel P. Fermin.
PLDT Home expects sustained growth in broadband with new revenue streams through various services offered in PLDT HOME Telpad and TVolution.
"The increased multimedia usage in Filipino homes is evident as our Cignal over Fibr subscribers expanded by five-fold this year,” he pointed out.
In September this year, PLDT also grew its Time-Division DuplexLong Term Evolution ( TD- LTE) network to over 400 cell sites to fortify its leadership in providing high- speed Internet services to more Filipinos nationwide.
“The continuous expansion of our TD- LTE network will further strengthen connections at home, especially those who live in remote towns and provinces. TD-LTE will provide them access to the internet and allow them to experience the benefits of broadband technology.”
PLDT HomeUltera, one of PLDT’s latest services launched earlier this year, gives the country’s internet service a fresh boost by enabling more Filipino homes to gain ready access to multimedia services like social media, movies, games, and music through fourthgeneration wireless broadband platform.
And “We are bringing all these digital services within reach of more Filipino homes across the country with our various plan options,” Fermin concluded.