Samsung introduces the evolution of Gala

Samsung redefines its smartphone design featuring sophisticated design techniques

Samsung Electronics Philippines Corporation has unveiled its new design approach with the Galaxy Alpha. The latest addition to Samsung's Galaxy smartphone line, the Galaxy Alpha features a sophisticated design in a carefully constructed compact body with a metal frame and a solid finish, while still maintaining the flagship Galaxy experience. Elegant and practical, the Galaxy Alpha is the optimal convergence of style and cutting-edge technology.

"The Galaxy Alpha was built and designed based on the specific desires of the consumer market," said Chung Lyong Lee, President and Managing Director of Samsung Electronics Philippines Corporation. "Style meets technology for the newest addition to the Galaxy family, the Galaxy Alpha focuses on both beauty and functionality combining a stunning metal frame and slim, light weight design with the same powerful hardware and features users expect from a flagship Galaxy mobile device."

Setting a New Standard for Samsung Galaxy Design

Concentrating on elegant aesthetics and compact construction, Samsung has taken a fresh approach to design with the Galaxy Alpha. Created to help consumers express their unique fashion style without sacrificing functionality, the refined Galaxy Alpha features a sophisticated design with a metal frame, elegantly curved corners and a tactile soft back cover.

In addition, it is visually balanced, with the perfect contrast of both a calming, soft matte finish and an eye-catching reflection from the metal frame. At less than 7 mm thick, the Galaxy Alp one of the slimmest Galaxy devices its uniquely compact construction weight provides consumers with ma hand grip and control.

Powerful Samsung Galaxy Experie

Despite its slim and light design, Alpha provides users with the same ful hardware and features users exp a flagship Galaxy mobile device. The is equipped with a brilliant 4.7-inch