Digify: At the forefront of new media innovation
Digify, Inc., a wholly owned subsidiary of GMA New Media, Inc., blazes the trail in providing technology- based solutions for prominent brands. It aims to fortify its position as a world-class technocreative product development group by developing more high- value, algorithm-driven technologies.
In the next six months, Digify will launch “Almost Real”, a mobile application that uses proprietary real- time pattern recognition software to detect and recognize sonic signatures emitted by various media sources using access devices such as computers, tablets and smart phones.
“While most production studios focus mainly on form- based app development, we’d like to focus more on quant-based solutions that would put to good use our highly skilled and growing R& D team. The team has already developed a proprietary search engine, an ad serving platform, and a relatedness platform that are currently being used internally,” says Joan C. Bulauitan, general manager of Digify.
“This is not to say that we will give up the development of formbased apps,” Bulauitan clarifies. Digify is one of very few app development companies locally that have fully built capacities, covering the entire gamut of production, from predevelopment to postdeployment.
Presently, Digify has a diverse mix of clients coming from different devices in just two months. The app features a running game led by the hero Tobs, who navigates through a supermarket game environment to capture branded digital entries while avoiding obstacles along the aisles.
The highly engaging game is an effective way of promoting the participating brands. On the heels of the success of the KM5 app, Digify and GMPI released an even more featurepacked Kapuso Milyonaryo 6 mobile app in October.
Digify also developed “Facets” for Samsung Electronics Philippines Corporation ( SEPCO), a mobile app that enhances the museumgoing experience through interactive displays featuring augmented reality and device pairing technologies. Facets was launched in the Yuchengco Museum’s first-ever digital art exhibit called Relative Realities.
Digify also presented the Almost Real app at an event staged by Greenwich Pizza, where the latter unveiled its “Crack That” campaign. The app can be downloaded for free using devices that run on iOS and Android operating systems.