BASF launches Master Builders Solutions in the Philippines

BASF has rolled out its Master Builders Solutions brand in the Philippines as part of its phased launch process. The global brand is a sign for BASF's commitment to the construction industry and represents a wide range of construction chemical solutions previously sold under a variety of specialty brands.

The portfolio of products and services marketed under the Master Builders Solutions brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings and infrastructure: concrete admixtures, cement additives, chemical solutions for mining and tunneling, waterproofing, concrete protection and repair products, grouts and highperformance flooring products.

“The launch of Master Builders Solutions is a strategic step for us in building a strong brand for ourselves and our partners in the construction industry. It also supports the need for growth and improvement in infrastructure, urbanization and industrialization in the Philippines,” said Ms. Flor Pan, Managing Director of BASF Philippines, Inc. “By bringing together all the specialty brands of BASF Construction Chemicals portfolio, we will be able to further strengthen our strong customer- orientation and the awareness of our existing range of products and offerings.”

Master Builders Solutions embodies BASF’s ability to collaborate across technologies and functions on a global scale. “That way we create solutions geared to meet the individual construction chemical challenges of our customers,” said Ms. Christine Steingass, Head of BASF Construction Chemicals - Malaysia and Singapore. “Customers will benefit from the know-how and experience of a global team of BASF experts for the construction industry, who form the core of Master Builders Solutions.”

Over 150 customers and partners were invited to the launch celebration held on February 6, 2015 at Bahia Rooftop of Hotel InterContinental Manila in the Philippines. The wide range of products and services marketed under the brand now features a globalized naming system, helping BASF to support customers and partners with a promise of constantly high quality and consistency in products and services.