KICK IT LIKE KANYE

Adidas launches the Yeezy Boost 350

You can say anything you like about Kanye, but the dude got style.

Launched last February with an epic New York Fashion Week presentation, Yeezy Season 1 by Kanye West and Adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the Yeezy Boost, which immediately sold out in a worldwide frenzy of anticipation.

Recently, West and Adidas released the second sneaker developed in their close collaboration: the Yeezy Boost 350. Launched globally on June 27, the trainer features an upper composed entirely of Adidas’ Primeknit: a breakthrough material developed using the latest digital engineering methods to fit like a second skin. Leveraging Adidas Boost’s highly responsive properties, the shoe boasts the ultimate in com- fort and performance, ensuring that the wearer’s every step is hypercharged with an endless supply of light, fast energy.

The Yeezy Boost 350 is composed of beautiful yet simple materials, speaking to West’s ambition of creating a clean, modern, effortless template for footwear and apparel.

The Yeezy Boost 350 is available at adidas.com/KANYE and exclusively at the Adidas x Sole Academy Pop-Up Store in BGC last June 27 for R11,495. It is also accessible through the Adidas Confirmed app in New York, Los Angeles, and Chicago, a first-of-its-kind sneaker reservation mobile application. The updated app, available in the Apple app store and Google Play, allows consumers to sign up, reserve, and pick up their sneakers all with the use of their smartphones.

@adidasOriginals