SM’s Mega Fashion Hall wins two property awards
SM Megamall’s Mega Fashion Hall recently won the Best Retail Development and Best Retail Architectural Design awards during the third annual Philippines Property Awards held at the Fairmont Hotel in Makati.
The SM Group also claimed the year’s top honor, the Best Developer Award for SM Prime Holdings. Members of the SM Group were also named winners in several other categories with SM Development Corp. picking up the trophy for Best Landscape Architectural Design for Shell Residences, plus two Highly Commended Certificates for Best Affordable Condo Development (Metro Manila), as well as Highly Commended Honors for another affordable condo project and a mid-range resort development.
“This year’s batch of winners truly represents what the local real estate scene can offer,” said Terry Blackburn, CEO of Ensign Media and publisher of Asia’s industry leading Property Report Magazine. “The country’s property market continues to go from strength to strength, as demonstrated by the robust growth in the commercial, retail, office, and mixed use sectors.”
The Mega Fashion Hall, SM Megamall’s new wing, opened last year as a premier shopping, dining, and lifestyle destination.
The 86,000-sqm new wing also creates a new exciting presence on EDSA and gives SM Megamall a fresh, iconic identity. The SM Mega Fashion Hall’s exterior takes its cue from the barcode blocks from the existing mall in white and silver barcode stripes, all running vertically.
The main part of the expansion is a semi circular drum located on the former Building B Carpark site facing EDSA. Five-stories high to match the existing Megamall floors, its basic planning forms a half-circle loop, which connects into the original Megamall’s straight circulation spine.
In addition, a large wedge-shaped atrium penetrates the drum, allowing for a central multi-purpose space, which can host performances, exhibitions, fairs, and product launches. This atrium also acts as a huge display window towards EDSA, where people can glimpse the many activities and merchandise displays inside.
As its name implies, Mega Fashion Hall is home to stores of the world’s most popular fashion brands like Uniqlo and Zara. Many global brands opened their first stores in the Philippines at the new wing, including Swedish retailer H&M, Denmark’s Vero Moda, Spain’s Pull & Bear, LAbased Joe’s Jeans, London’s Savile Row and Burton, French shoe brand Nao de Brasil, and US skincare label Philosophy. US lifestyle retailer Crate & Barrel also opened its first store in the country at the new wing.
It also brings together some of the most exciting international dining concepts – Hong Kong’s Michelin star dimsum restaurant Tim Ho Wan, Japan’s St. Marc Café and Ippudo Ramen, and gyoza specialist Osaka Osho.
There are also homegrown specialty restaurants like Abe, Chelsea Café, and Viking’s buffet; as well as the Food Hall, which opens a whole new world of dining possibilities.
The Mega Fashion Hall sets the standards for premier leisure and entertainment. Here, film enthusiasts can enjoy the larger-than-life IMAX Theater, as well as private screening functions at the Director’s Club, which has its own butler service.
An Olympic-size ice skating rink and a fully computerized 14-lane bowling center complete the mega lifestyle experience.