Manila Bulletin

Xiaomi launches Mi 4i in PH market

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Xiaomi the other night launched its flagship series smartphone, Mi 4i, in the Philippine­s for

The dark gray handset can be bought online from Lazada Philippine­s starting next week, July 29, before it’s rolled out to brick and mortar stores on the first day of next month.

However, by this Friday, July 24, the Mi 4i will be available for pre-registrati­on at Smart Communicat­ions Inc. The telco, Xiami’s exclusive local carrier partner, offers the handset via its Surf Plus Plans postpaid lineup.

For this reason, buyers acquiring Mi 4i in non-telco retailers will receive a free Smart prepaid SIM bundled with the device.

Xiaomi first launched the Mi 4i in India in April this year. In terms of processor, battery, display size and resolution, as well as memory size and camera, it claims the Mi 4i is at par, if not better than smartphone­s in the over to almost price range.

Designed to fit perfectly in the user’s hand, the handset features a 5” 1080p Full HD display with a unibody design.

A high-capacity 3120mAh battery powers the ultra-compact phone, made possible via collaborat­ion with leading suppliers such as Qualcomm, Samsung, Corning and Sony and world-class manufactur­ing partners.

Mi 4i has a sharp display with a pixel density of 441 PPI plus an allnew Sunlight Display dynamicall­y adjusts the contrast of each pixel for crystal-clear images even under direct sunlight.

Xiaomi collaborat­ed with manufactur­ing partner Foxconn to manufactur­e a small thin motherboar­d that leaves room for a huge 3120mAh battery good for one and a half days of normal usage.

For faster performanc­e, Mi 4i comes equipped with a 2nd-gen Qualcomm Snapdragon 615 octa-core 64bit processor, 2GB of LPDDR3 RAM and 16GB of onboard Flash. It also features 4G dual SIM, dual standby slots.

It also features a 13MP f/2.0 rear camera and a front-facing 5MP camera with an 80-degree wide angle for selfies.

Mi 4i ships with MIUI 6 based on Android 5.0 Lollipop, the latest version of Google's mobile operating system.

“We believe that users of Mi 4i will be able to enjoy an amazing experience with the fast and seamless connectivi­ty nationwide on Smart’s expansive mobile network,” remarked Steve Vickers, General Manager, Xiaomi Southeast Asia.

“We’re excited to partner with Xiaomi to offer the Mi 4i alongside Smart’s innovative digital services and vast nationwide network, which can truly let our subscriber­s experience entertainm­ent everywhere in the country," added Ariel P. Fermin, Executive Vice President and Consumer Business Group Head.

Xiaomi was founded in 2010 by serial entreprene­ur Lei Jun, who believes that high-quality technology doesn't need to cost a fortune.

With more than 61 million handsets sold in 2014, and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippine­s, India, Indonesia and Brazil, Xiaomi is expanding its footprint across the world to become a global brand. Its product range currently includes the Mi Note Pro, Mi Note, Mi 4, Redmi 2, Mi TV, Mi Band and other accessorie­s. (EVA)

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