Manila Bulletin

Is communicat­ion technology bringing families closer together?

- By LEE C. CHIPONGIAN

How has communicat­ion technology affected relationsh­ips? Has it brought families closer together or created a divide because new technology means lesser physical interactio­n?

A new report from Ericsson ConsumerLa­b, “Bringing Families Closer Together” (August, 2015) – part of Swedish Ericsson’s consumer market insight summary studies – has reemphasiz­ed the role of communicat­ion technology in today’s families.

The report has confirmed that the while the modern family life has been transforme­d by communicat­ion technology such as the Internet and mobile phones, the new technology has resulted to closer ties among family members.

The new normal in family communicat­ion, the new world of “less talk, more text”, has resulted in closer and happier ties between parents and their children, and among siblings, for a happier connection, report said.

“To the busy family, stressed by work schedules, commuting and multiple after-school activities, the mobile phone seems like the perfect tool to knit the family together during the day,” said Ericson ConsumerLa­b.

It added that “the majority of families claim they communicat­e more using such technology, know each other better and find that it makes practicali­ties and logistics much easier during the week.” Mobile communicat­ion means, in theory at least, that children and their parents can contact each other at any time even when they are apart.

The report, which was based on interviews with 1,005 US families, including 570 children aged 12-15 years old, reviewed how family members communicat­e among themselves, in person or via the use of technology such as smartphone­s and tablets.

Ericsson ConsumerLa­b assessed these families’ communicat­ion habits such as how they communicat­e when apart and when they are together. It also included the positive impact of communicat­ion technology on family relationsh­ips.

Ann-Charlotte Kornblad, senior advisor for consumer insights at Ericsson ConsumerLa­b, stated that family meals and time spent ferrying children to school or activities are still valuable face-to-face occasions.

However, she observed that, through the years, voice communicat­ion as a diluted form of face-to-face time has become less preferred compared to texting. “The use of voice in mobile communicat­ions between family members has been surpassed by text,” said Kornblad.

Ericsson ConsumerLa­b concluded that communicat­ion technology has a lot of positive effects on families. The most obvious advantage is that it affords family members constant communicat­ion with each other.

“The ability to have continuous contact throughout the day with other family members increases the feeling of closeness and happiness,” said the report. The result is that most of the families interviewe­d affirm that they communicat­e more and could now claim that they know each other better.

As families use smartphone­s more, texting is increasing.

“When apart, texting and voice are still the main methods of communicat­ion for the majority of families,” said the report. Texting in particular is described by families as a “life saver” for organizing logistics and practicali­ties in busy dayto-day life.

“Texting and voice are the most used services, while newer communicat­ion services are used much less and could be short lived. The use of text messaging is increasing and very few have stopped using it,” the report noted.

For those interviewe­d in the US study, face-to-face seemed to be the natural choice for “quality conversati­ons”, and for sharing interests. Texting and voice are communicat­ions are more practical.

Technology changes at a rapid pace and could offer different services for whatever communicat­ion needs families would have.

Ericsson ConsumerLa­b said that, with more new services, families are able to increase communicat­ion time. Some families use more recent services such as WhatsApp and KIK to communicat­e.

The report said parents with these services communicat­e five times more with each other, and eight times more with their children. For example, of those interviewe­d, 19 percent of mothers said they use Whatsapp, while fathers use the service more at 33 percent.

Taking from the mother’s usage, it led to 83 percent more family communicat­ion while the father’s higher usage of Whatsapp resulted in 92 percent more communicat­ion.

“However, children are also adept at using communicat­ion platforms such as Instagram and SnapChat specifical­ly for communicat­ing with friends.” The report noted a “clear divide” on the services that family use with family, and their friends. The reason is children use more services than their parents and they want to ensure they have privacy when communicat­ing with friends.

Meanwhile, the report showed that about 72 percent of parents use restrictio­ns on the use of the mobile phones as a punishment. Parents confiscate mobile phones when these are used after curfew, when children have poor school grades, forgotten homework and engage in inappropri­ate messaging.

Kornblad recognizes that while communicat­ion technology definitely has a positive impact on families, there are also drawbacks. “The study shows that we should be aware that our obsession with our phones and our tablets is eating into our valuable family time,” she cautioned. “Children want more face-toface communicat­ion with their parents during the week, and communicat­ion technology will not solve this.”

Despite some negative aspects though, the report insisted that when it comes to family communicat­ion, most agree that the positive impact of technology is fairly substantia­l.

“Parents feel that they know a good deal more about what is going on in everyone’s lives, and feel more connected as a result. This is in contrast to the level of knowledge within an earlier generation of families,” said the report. “While children generally had more freedom in the past, parents often knew far less about their lives.”

Communicat­ion technology has fostered closer ties in family connection­s, with parents feeling much more secure about their offspring’s well-being.

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